OnPoint

International Association of Exhibitions and Events

IAEE News

SOURCE: IAEE Blog

Now that you’ve taken the walk across the stage and received your college diploma (congratulations!), it’s time to get serious about starting your career. The feeling of uncertainty that often accompanies post-grad life can make thinking about your future and hunting for jobs more than a little nerve-wracking, especially if the profession for which you’ve earned your degree is, at times, challenging to break into. But fear not! If your chosen career path leads you to pursue work in the exhibitions industry, there are several steps you can take to increase your chances of cultivating success right off the bat.

Visit https://iaeehq.com/2019/07/01/tips-for-kick-starting-your-career-in-the-exhibitions-industry-after-graduation/ to view the full article online.

 
Industry News

SOURCE: TSNN Blog

A social media campaign is the key to a successful event in this day and age. Focus on your target audience, which includes those who want to attend, those who are attending and those planning to attend next time.

Visit https://www.tsnn.com/blog/how-harness-power-social-media-your-event to view the full article online.

 

SOURCE: CMO

Since the first-ever banner ad launched in 1994, digital advertising has come a long way, accounting for more than half of advertising dollars spent, according to one Australian report.  

Visit https://www.cmo.com/features/articles/2019/6/26/digital-advertising-turns-25.html#gs.mfg44g to view the full article online.

 
Boston Convention Marketing Center
Visit Baltimore
Experient, a Maritz Global Events Company
Create an Experience to Remember
A great event experience must be seamless and unforgettable. Happy participants, exhibitors and sponsors want to come back and bring their friends. Design and deliver exceptional event experiences...
Download The 8 Phases of a Successful Event Today
Advertisement

SOURCE: BizBash.com

Personal empowerment and wellness, personalized and interactive experiences, different learning and networking styles, and elements that appeal to emotions are four things organizers can focus on to create better conferences.

Visit https://www.bizbash.com/association/article/21075685/tips-for-better-conferences-and-events-from-pcma-educon to view the full article online.

 

SOURCE: Harvard Business Review

The majority of Americans say they feel stress during the day, and often that stress can spread. There are a few steps you can take to prevent your stress from impacting those around you.

Visit https://hbr.org/2019/07/making-sure-your-stress-isnt-contagious to view the full article online.

 
Core-Apps, LLC

SOURCE: George P. Johnson Experience Marketing

Artificial Intelligence (AI) may be the key to a successful experiential marketing campaign, resulting in more audience engagement. AI doesn’t have to take over – using it as a supplement to human interaction can help you spread your message.

Visit https://www.gpj.com/news-insights/2019/06/the-event-marketers-secret-weapon/ to view the full article online.

 

SOURCE: Inc.

You can have cognitive, emotional and success intelligence, but nothing compares to cultural intelligence, which enables you to work successfully in different cultures, according to Phil Shawe, CEO of translation company TransPerfect.

Visit https://www.inc.com/wanda-thibodeaux/emotional-intelligence-has-a-new-cousin-heres-why-you-need-it.html?cid=landermore to view the full article online.

 

SOURCE: Forbes

How you react to compliments and criticism reveals who you are, not only to yourself, but also to those around you. Consider changing how you receive both good and bad news using the BRAVE approach.

Visit https://www.forbes.com/sites/georgebradt/2019/07/02/compliments-and-criticismwhy-and-how-to-encourage-more/#339743b977d2 to view the full article online.

 

SOURCE: Fast Company

Almost everyone gets nervous when the pressure is on at work. Try these simple techniques to boost your confidence to achieve your professional goals.

Visit https://www.fastcompany.com/90370098/these-instant-confidence-boosters-can-help-you-overcome-your-nerves to view the full article online.

 
CEIR Event: Insights on Where Events Are Going
SOURCE: CEIR Blog

People tend to go to association meetings and events for the education programs and networking opportunities. It's important for conference organizers to cater to these needs.

Visit https://ceirblog.wordpress.com/2019/06/30/how-to-develop-a-learning-strategy-for-association-meetings-and-events/ to view the full article online.

 
Hornblower Cruises & Events
Naylor Association Solutions