SOURCE: TSNN News
Using a snapshot of your event environment, MeetGreen's new My Event Footprint app generates sustainability facts for your event in terms of water, energy and emissions using storytelling graphics to depict results.

SOURCE: Fast Company
The workday can be filled with tension, from team members who can't agree to senior managers who aren't happy with you or your staff. Having a strategy for dealing with common work situations can take you from defensive reaction to positive response.

SOURCE: Trade Show Executive
Completing its 11th acquisition in three years, Marketplace Events (MPE) has added nine new home shows in the San Antonio, TX, Lexington, KY, and Charlotte, NC, areas bringing the MPE portfolio total to 75 events in 34 markets.

SOURCE: Harvard Business Review
The time will come when a valued employee announces their intention to leave the firm. Whether you opt to let them go or try to convince them to stay, how you respond will impact the reputation you and your firm have now and in the future.

SOURCE: T3 expo
Writing on the premise that creating personalized and customized experiences is what counts, Union Square Hospitality Group founder Danny Meyer defined customer service as the delivery of a product, and hospitality as how the delivery of that product makes the receiver feel.

SOURCE: Forbes
Finding meaning and purpose in our world is an essential part of what defines as human beings. Increasingly, consumers also want to find meaning and purpose in their purchases. Fusing that search for purpose with profits benefits consumers, companies and the employees that make the connections work.

SOURCE: Adweek
In the age of narrative-driven marketing, stories are the format and mobile phones are the delivery medium of choice across social media channels. This mobile-driven storytelling has prompted marketers to re-create content to fit the vertical format and fast pace of mobile phone use.

SOURCE: INC.com
The first step to being a more persuasive speaker is to develop one's skills as a storyteller. Writing about a group of women farmers, Melinda Gates found that "Statistics do not inspire, stories do."

SOURCE: Marketing General
A new study shows that offering prospective members a discounted price not only ups the response rate during initial membership drives, but also during subsequent renewals when those who initially received discounted rates outnumbered those who paid the full price by 35 percent.

SOURCE: CEIR Blog
Increasing engagement on the show floor is about establishing trust and facilitating face-to-face buying and selling. Marketing Coordinator Kim Palastro of Pittcon discusses how the CEIR engagement data helps her firm stay abreast of show trends and best practices.