Source: Harvard Business Review
The information age has given us unlimited sources of data for forming and making decisions. Yet a new study suggests that more information does not necessarily produce better decisions, and that people actually make up their minds almost immediately.

Source: TSNN News
Three trade show professionals share their technology insights and solutions on aspects ranging from marketing platforms and attendee engagement to middleware solutions and data integration for more comprehensive event management.

Source: Forbes
Account-based marketing (ABM) is no longer just a buzzword, but a core program for successful strategies. However, a recent report by marketing analysts at TOPO show that revenues from targeted accounts can vary significantly based on the company's approach to the their ideal customer profiles.

Source: Associations Now
For many associations spring is membership renewal time and often tied to the organizations calendar schedule. Keeping campaigns fresh and evolving from year to year (or even biannually) is key to successful campaigns. Read on for several tactics that can be applied to your membership drives.

Source: Inc.com
Retaining customers is far easier than replacing customers and a good CRO ensures that retention rates are a high priority. And while new customers are important – a report by Bain & Company shows that a 5 percent increase in your customer base can translate to 25 percent or more in profits – long-standing clients are more profitable, producing more business referrals and making larger purchases over time.

Source: Trade Show Executive
Trade Show Executive (TSE) has been named a finalist for the Magazine of the Year award by the American Society of Business Publications Editors (ASBPE). The winner of the award will be announced at the National Azbee Awards of Excellence banquet on May 9 in St. Petersburg, FL. In addition, TSE has been named finalist in three additional categories of the ASBPE awards.

Source: Fast Company
Seeing others successes can often translate to feelings of failure, envy and frustration. Turning those feelings off is unrealistic, but "leaning into" those feelings can turn them into new opportunities for growth and success.

Source: CMO.com
Data is key to personalizing customer experience (CX) and investment in technology is hitting all-time highs. Surveying more than 13,000 marketing, creative and IT professionals worldwide, Adobe and Econsultancy issued the 2019 Digital Trends report which revealed how brands are increasing their use of cloud-based technology, artificial intelligence and other CX-related spend, and how protection of that data in compliance with General Data Protection Regulations is paramount.

Source: CEIR Blog
Digital marketing – much like a game of chess – is fraught with complexity and challenge. But a guide to best practices and tactics is rising to the top and toward more creative and flexible campaigns while maintaining cost efficiency and diversity.