SOURCE: CMO.com
A recent study shows that while content creation is booming, content engagement is dropping, making it harder to create content that will stand out in the crowd. Crafting content that connects with audiences – in the manner and formats that best suit consumers – is what matters.

SOURCE: GES
GES invites all attendees to a personalized immersive experience that engages through touch and sight the five critical elements for program management and how to tailor your plan to your brand’s needs. Check out the GES team at Booth #933 February 25-27.

SOURCE: Forbes
According to Amazon CEO Jeff Bezos, failure and invention are "inseparable twins" in that one is absolutely essential for the other to occur. Innovation being the end result of experimentation, organizations can have vastly different perspectives on how to deal with failure while awaiting innovation.

SOURCE: HubSpot Blog
According to new forecasts from eMarketer, companies will spend more on digital advertising in 2019 than on more traditional forms such as print and TV. In the U.S., that amounts to more than $129 billion in advertising revenue with Google, Facebook and Amazon leading the pack.

SOURCE: Harvard Business Review
At some point, most people have felt the fear of being found to be an unqualified fraud – usually right after taking a new job or a promotion. Known as the "imposter syndrome," these thoughts are generally fleeting, but for some they can be more pervasive. Mentors can help normalize these doubts by focusing on the employee's talent and progress and good naturedly reminding them that nearly everyone feels that way at some point in their career. 

SOURCE: TSNN News
Recapping February's technology news from across the industry: Convention Center Dallas received a Wi-Fi upgrade that promises to be a "game changer" for the 2.2 million square foot facility; the Orange County Convention Center launched its OCC Campus Wayfinding app for attendees navigating the ins and outs of the facility; and MGM Resorts announced the launch of their mobile app offering access to reservations, check in, dining and entertainment at a host of Las Vegas destination hotels.

SOURCE: Fast Company
More than 97 percent of companies offer internships, and for students it’s a great way to secure an entry-level position ahead of the competition. It's also a great opportunity for organizations to find talented workers. But offering and being able to deliver are two different things. Ask yourself a few questions first about working with students to ensure you're not undermining your organization's efforts.

SOURCE: FreemanXP
With more channels, touch points and data than ever, the way people buy has changed. Gone are the tried-and-true processes of consideration and sale. Today, it's a more circuitous route, and marketers are finding that listening is the best way to stay in the game.

SOURCE: INC.com
Strong managers need to constantly hone their leadership skills and re-focus their perspectives on what truly matters for the betterment of the team. But that can sometimes be a little like aiming at a moving target. Keep in mind that your job is to motivate, mediate and retain the best people with work that invigorates and challenges them to do and be their best.

SOURCE: CEIR Blog
Influencer marketing has great potential for event marketers to expand their message, broaden their audience base and influence people who may be riding the fence. Keep in mind these dos and don'ts for a successful influencer campaign.