SOURCE: Forbes Rather than mass marketing approaches or generic eblast inquiries, European and APAC marketers are carefully aligning with influencers who want to establish and nurture dynamic relationships with brands. US-based marketers may be missing out on some key points of contact.
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SOURCE: GES blog Disruptors and innovators – the terms are often used interchangeable. The difference is whether a product or service is new or just a newer version. Think iPhone as a disruptor (combining iPod with a phone) and every version hereafter as an innovation. For marketers, being aware of your clients’ needs – disruption or innovation – is essential for creating engagement and experience.
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SOURCE: Harvard Business Review If humble leaders can inspire teamwork and excellence, why are so many of today's leaders so arrogant? While some may think humbleness mutes ambition, a mindset of humility in the service of ambition may be more effective in today's highly charged business environment.
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SOURCE: TSNN News The 16th edition of Tarsus Group's Labelexpo America trade show, held Sept 25-27 in Chicago, was the largest in the show's history. The event featured 487 exhibitors in 203,642 sq. ft. of space and more than 16,400 attendees from 80 countries.
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SOURCE: Inc.com The leadership qualities that define progressive and productive management have changed. Swagger and bravado might rally the troops, but they can't sustain the influence. Rather, honesty and humility, qualities not being taught in business school, are key to lasting results.
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SOURCE: Trade Show Executive The numbers inched up, as The Trade Show Exhibitor Dashboard of Monthly Trade Show Metrics reported last week. With a 0.5 percent increase in exhibitor space and 20 shows total, the numbers reflect a positive contrast to the 3.6 percent decline reported in August 2017.
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SOURCE: Exhibition News Thinking of content as merely a tool for creating useful marketing strategies can be a mistake. Quality branded and curated content, including useful blog posts, interactive experiences and carefully crafted eblasts should be the nucleus of all event communications.
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SOURCE: CMO.com Creatively separating your brand from the pack requires your team to always be at their best. Here's a few ways to facilitate innovation and keep the creative juices flowing.
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SOURCE: TSNN blog For event technology to be truly impactful, an understanding of your attendees' needs is required. Consider their objectives for attendance, consider any barriers to the technology and keep the lines of communication open.
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SOURCE: CEIR blog Planning your in-booth activities is a major component for the success of any trade show, but also one that requires a measure of research, careful selection and execution. Start the planning early, and keep the following ideas in mind.
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