Industry News
SOURCE: GES blog Disruptors and innovators – the terms are often used interchangeable. The difference is whether a product or service is new or just a newer version. Think iPhone as a disruptor (combining iPod with a phone) and every version hereafter as an innovation. For marketers, being aware of your clients’ needs – disruption or innovation – is essential for creating engagement and experience.
Visit https://insights.ges.com/blog/disruptors-vs-innovators to view the full article online.
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SOURCE: Harvard Business Review If humble leaders can inspire teamwork and excellence, why are so many of today's leaders so arrogant? While some may think humbleness mutes ambition, a mindset of humility in the service of ambition may be more effective in today's highly charged business environment.
Visit https://hbr.org/2018/10/if-humility-is-so-important-why-are-leaders-so-arrogant to view the full article online.
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SOURCE: Trade Show Executive The numbers inched up, as The Trade Show Exhibitor Dashboard of Monthly Trade Show Metrics reported last week. With a 0.5 percent increase in exhibitor space and 20 shows total, the numbers reflect a positive contrast to the 3.6 percent decline reported in August 2017.
Visit http://www.tradeshowexecutive.com/archive/industry-news/august-exhibit-space-inches/ to view the full article online.
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SOURCE: Exhibition News Thinking of content as merely a tool for creating useful marketing strategies can be a mistake. Quality branded and curated content, including useful blog posts, interactive experiences and carefully crafted eblasts should be the nucleus of all event communications.
Visit http://exhibitionnews.uk/psychology-based-content-strategy/ to view the full article online.
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CEIR Event: Insights on Where Events Are Going
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