SOURCE: TSNN blog
Most marketers would agree that trade show and event marketing are their single biggest budget concern. But using location-based marketing in conjunction with attendee behaviors before, during and after events can create unique first impressions and deeper brand awareness.

SOURCE: Forbes
A lateral move within your organization allows you to learn about other aspects of your company's business and enhance your career prospects, while maintaining your tenure, credibility and contacts forged within the organization.

SOURCE: Trade Show Executive
Continuing its focus on minority interests, Tarsus Group announced they have assumed full control of EJK Tarsus Mexico after acquiring partner E.J. Krause's 50 percent share for $18 million citing "an excellent opportunity for the Group to accelerate its growth." In a separate press release, Tarsus Group announced it had also acquired an additional 25 percent stake in AMB Tarsus Exhibitions Sdn. Bhd. partnership in Southeast Asia.

SOURCE: Harvard Business Review
Long gone are the days of managing by objective and strategic planning. But agility methods like Scrum and LeSS alone do not work for 21st century business. Today's organizations are using a meld often referred to as agility planning to find the happy medium.

SOURCE Inc.com
With millennials approaching 40, the focus has shifted to the next generation of worker coming into the business office pipeline -- Gen-Z -- and the differences in their mindsets and goals may require a re-tooling of office policies.

SOURCE: CMO.com
While a majority of sales and marketing professionals believe that data is vital to enhanced revenues, little more than 10 percent of those surveyed believed in the quality of their company's data, leaving the concepts of personalization, omnichannel and account-based marketing as mere buzz words rather than viable strategies.

SOURCE: HubSpot
Acquiring new customers is a vital part of growth for any company. But retaining the customers you already have can result in greater ROI, and it costs significantly less time, effort and money than grooming a new customer. Here are nine strategies for keeping customers engaged -- and loyal.

SOURCE: Fast Company
Because salary negotiations involve so many variables -- base pay, benefits, bonus, etc. -- use all resources at your disposal, and keep these essential points in mind with dealing with hiring managers and recruiters.

SOURCE: CEIR blog
In the simplest terms, the General Data Protection Regulation (GDPR) determines the way every European Union citizen's personal data is to be processed. The application is quite broad and may or may not apply to United States-based companies, depending on the circumstances of the data collected. Are you ready?