Industry News
SOURCE: TSNN blog Most marketers would agree that trade show and event marketing are their single biggest budget concern. But using location-based marketing in conjunction with attendee behaviors before, during and after events can create unique first impressions and deeper brand awareness.
Visit https://www.tsnn.com/blog/how-create-brand-presence-trade-show-floor to view the full article online.
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SOURCE: Trade Show Executive Continuing its focus on minority interests, Tarsus Group announced they have assumed full control of EJK Tarsus Mexico after acquiring partner E.J. Krause's 50 percent share for $18 million citing "an excellent opportunity for the Group to accelerate its growth." In a separate press release, Tarsus Group announced it had also acquired an additional 25 percent stake in AMB Tarsus Exhibitions Sdn. Bhd. partnership in Southeast Asia.
Visit http://www.tradeshowexecutive.com/archive/industry-news/tarsus-acquires-ej-krauses-share-mexico-joint-venture/ to view the full article online.
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SOURCE: Harvard Business Review Long gone are the days of managing by objective and strategic planning. But agility methods like Scrum and LeSS alone do not work for 21st century business. Today's organizations are using a meld often referred to as agility planning to find the happy medium.
Visit https://hbr.org/2018/09/planning-doesnt-have-to-be-the-enemy-of-agile to view the full article online.
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SOURCE: HubSpot Acquiring new customers is a vital part of growth for any company. But retaining the customers you already have can result in greater ROI, and it costs significantly less time, effort and money than grooming a new customer. Here are nine strategies for keeping customers engaged -- and loyal.
Visit https://blog.hubspot.com/service/customer-retention-strategies to view the full article online.
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CEIR Event: Insights on Where Events Are Going
SOURCE: CEIR blog In the simplest terms, the General Data Protection Regulation (GDPR) determines the way every European Union citizen's personal data is to be processed. The application is quite broad and may or may not apply to United States-based companies, depending on the circumstances of the data collected. Are you ready?
Visit https://ceirblog.wordpress.com/2018/09/16/what-does-it-mean-to-be-gdpr-ready/ to view the full article online.
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