SOURCE: Harvard Business Review
Successful partnerships are fueled as much by an alignment of ideals as by creative tension. Recent product development studies have shown that creativity and innovation are often fueled by reducing the team harmony.

SOURCE: TSNN News
The Expo Group, an events industry collaboration company, announced last week the awardees of The Expo Group Show Manager of the Year Award for 2018. The four industry professionals will be honored August 11 at the 2018 TSNN Awards in Louisville, KY.

SOURCE: Forbes
Choosing the right digital marketing partner is integral to your brand -- and your bottom line. Clearly defining your organization's needs and determining a workable budget are the first steps.

SOURCE: MBO Partners
Networking is integral for the business professional. Having a roster of LinkedIn connections is great, but here are a few tips to help step up the action and land more work through your network.

SOURCE: Inc.com
Much like a quick-start guide to using software productively, this quick-start guide to people can help smooth the onboarding process for new hires and remote workers by helping to work out the "bugs" during the getting-to-know-the-team period.

SOURCE: FreemanXP
What is the key ingredient to happy attendees AND happy sponsors? Enter design thinking, where event story meets attendee journey. Design thinking works from a position of understanding the sponsor and audience needs first to then create more memorable experiences.

SOURCE: CMO.com
With access to so much information and interactivity, consumer experience expectations are at an all-time high, as evidenced by the Forrester Analytics CX Index for 2018 which reports that 62 percent of respondents rated brands with customer experience as merely OK, while another 21 percent rated their experiences as poor.

SOURCE Fast Company
Since productivity tends to dip a bit this time of year with longer days and fantastic weather, leadership and organizational experts have a few suggestions for keeping you productive while resisting the temptations of summer.

SOURCE: CEIR blog
Keeping in mind that a methodical approach to marketing your brand, including contingency plans A, B all the way to Z, means staying fluid and open to new ideas as the data indicates. Here are additional concepts for using a more methodical approach to your marketing campaigns.