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International Association of Exhibitions and Events

Industry News
SOURCE: Harvard Business Review
Successful partnerships are fueled as much by an alignment of ideals as by creative tension. Recent product development studies have shown that creativity and innovation are often fueled by reducing the team harmony.

Visit https://hbr.org/2018/06/too-much-team-harmony-can-kill-creativity to view the full article online.

 
SOURCE: TSNN News
The Expo Group, an events industry collaboration company, announced last week the awardees of The Expo Group Show Manager of the Year Award for 2018. The four industry professionals will be honored August 11 at the 2018 TSNN Awards in Louisville, KY.

Visit https://www.tsnn.com/news/four-industry-professionals-be-honored-expo-group-show-manager-year-award to view the full article online.

 
SOURCE: Forbes
Choosing the right digital marketing partner is integral to your brand -- and your bottom line. Clearly defining your organization's needs and determining a workable budget are the first steps.

Visit https://www.forbes.com/sites/forbesagencycouncil/2018/07/02/how-to-choose-the-right-digital-agency-for-your-business/#95c332fe1206 to view the full article online.

 
Boston Convention Marketing Center
Experient, a Maritz Global Events Company
CadmiumCD
How ALA Automated Logistics Management for Their Annual Conference
ALA, along with other major organizations like ADA, WVC, MLA, and AAAnthro, have been in the process of Beta Testing the Logistics Module for the past year and a half so that it is ready for use by all meeting organizers in 2019. One organization calculated over 40 hours of labor saved after using the system.
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SOURCE: MBO Partners
Networking is integral for the business professional. Having a roster of LinkedIn connections is great, but here are a few tips to help step up the action and land more work through your network.

Visit https://www.mbopartners.com/blog/three-ways-to-get-more-work-through-your-network to view the full article online.

 
SOURCE: Inc.com
Much like a quick-start guide to using software productively, this quick-start guide to people can help smooth the onboarding process for new hires and remote workers by helping to work out the "bugs" during the getting-to-know-the-team period.

Visit https://www.inc.com/kimberly-weisul/this-company-invented-genius-hr-hack-remote-workers-anyone.html?cid=hmsub3 to view the full article online.

 
Federal Express
Teamwork Event Specialists
SOURCE: FreemanXP
What is the key ingredient to happy attendees AND happy sponsors? Enter design thinking, where event story meets attendee journey. Design thinking works from a position of understanding the sponsor and audience needs first to then create more memorable experiences.

Visit https://freemanxp.com/insights/blog/using-design-thinking-to-create-powerful-brand-experiences/ to view the full article online.

 
SOURCE: CMO.com
With access to so much information and interactivity, consumer experience expectations are at an all-time high, as evidenced by the Forrester Analytics CX Index for 2018 which reports that 62 percent of respondents rated brands with customer experience as merely OK, while another 21 percent rated their experiences as poor.

Visit https://www.cmo.com/features/articles/2018/6/21/the-new-cx-factor-consumer-expectations.html#gs.0lMiqJw to view the full article online.

 
SOURCE Fast Company
Since productivity tends to dip a bit this time of year with longer days and fantastic weather, leadership and organizational experts have a few suggestions for keeping you productive while resisting the temptations of summer.

Visit https://www.fastcompany.com/40436239/six-productivity-experts-share-how-to-actually-get-work-done-during-the-summer to view the full article online.

 
CEIR Event: Insights on Where Events Are Going
SOURCE: CEIR blog
Keeping in mind that a methodical approach to marketing your brand, including contingency plans A, B all the way to Z, means staying fluid and open to new ideas as the data indicates. Here are additional concepts for using a more methodical approach to your marketing campaigns.

Visit https://ceirblog.wordpress.com/2018/07/01/attendee-growth-hack-part-two-marketing-sales-multi-prong-approach/ to view the full article online.