SOURCE: TSNN News
Event designers are increasingly encountering a multi-generational audience of Baby Boomers, Millennials, Gen Xers and even Gen Z attendees. So designing a message that resonates across the age continuum means creating an environment and methods of communication that facilitate focused learning and independent connection as well as instant gratification--and don't forget the wow experience.

SOURCE: Harvard Business Review
Studying the cutthroat behaviors and nonchalant reactions of Wells Fargo executives before, during and after the massive fraud fallout of 2017--including firing 5,000+ workers as a way to shift blame--scientists assert that long-term success and power can impair the brian's mirror-neurological activity resulting in a lack of empathy for or understanding of others. They have aptly named the condition the "hubris syndrome."

SOURCE: CEIR
The 2018 Marketing Spend Decision Report, released last week by the Center for Exhibition Industry Research, confirmed that B2B exhibitions remained the face-to-face channel of choice for brand marketers, capturing the bulk of market budgets while budgets themselves remain stagnant.

SOURCE: Forbes
The key to a good presentation is not so much in being entertaining, but in being able to deliver the information requested. Sadly, more than 67 percent of presenters are unwilling--or maybe unable--to read their audiences and know when to do either.

SOURCE: Event MB
While cool and quirky still reign at exhibitions, planners are also looking at designs that are more engaging without breaking the budget, and that drop the barriers betwen themselves and attendees.

SOURCE: CMO.com
A recent survey of marketing and sales leaders showed a majority felt they under-performed when it came to effectively crafting a message to justify their financial decisions. Not surprisingly, its as much about crafting the message framework as it is the message itself.

SOURCE: Trade Show Executive
With more than 115,000 in attendance during its 4-day exhibition, the National Association of Music Merchants (NAMM) show at the newly expanded Anaheim Convention Center Jan 20-24, had the best-attended show in its 117-year history.

SOURCE: Fast Company
While positive affirmation feeds our sense of self-worth, our self-esteem is determined by the degree of self-worth we attach to our strengths and weaknesses. A high level of self-esteem usually correlates to a high level of self-worth. However, studies have shown that it is the level of self-clarity--the measure of how well we understand our strengths and weaknesses--that truly defines a healthy sense of self.

SOURCE: CEIR Blog
Much like traditional brick and mortar retailers must now compete with online giants like Amazon, trade show planners are examining what key elements will set them apart from their competition.