Industry News
SOURCE: TSNN News Event designers are increasingly encountering a multi-generational audience of Baby Boomers, Millennials, Gen Xers and even Gen Z attendees. So designing a message that resonates across the age continuum means creating an environment and methods of communication that facilitate focused learning and independent connection as well as instant gratification--and don't forget the wow experience.
Visit http://www.tsnn.com/news/designing-multigenerational-event-experience to view the full article online.
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SOURCE: Harvard Business Review Studying the cutthroat behaviors and nonchalant reactions of Wells Fargo executives before, during and after the massive fraud fallout of 2017--including firing 5,000+ workers as a way to shift blame--scientists assert that long-term success and power can impair the brian's mirror-neurological activity resulting in a lack of empathy for or understanding of others. They have aptly named the condition the "hubris syndrome."
Visit https://hbr.org/2018/02/power-can-corrupt-leaders-compassion-can-save-them to view the full article online.
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SOURCE: CEIR The 2018 Marketing Spend Decision Report, released last week by the Center for Exhibition Industry Research, confirmed that B2B exhibitions remained the face-to-face channel of choice for brand marketers, capturing the bulk of market budgets while budgets themselves remain stagnant.
Visit http://www.ceir.org/ceir-releases-2018-marketing-spend-decision-report to view the full article online.
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SOURCE: Event MB While cool and quirky still reign at exhibitions, planners are also looking at designs that are more engaging without breaking the budget, and that drop the barriers betwen themselves and attendees.
Visit https://www.eventmanagerblog.com/cool-exhibition-stands to view the full article online.
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SOURCE: Fast Company While positive affirmation feeds our sense of self-worth, our self-esteem is determined by the degree of self-worth we attach to our strengths and weaknesses. A high level of self-esteem usually correlates to a high level of self-worth. However, studies have shown that it is the level of self-clarity--the measure of how well we understand our strengths and weaknesses--that truly defines a healthy sense of self.
Visit https://www.fastcompany.com/40531879/positive-self-esteem-is-overrated-heres-what-you-need-instead to view the full article online.
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CEIR Event: Insights on Where Events Are Going
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