Source: TSNN Blog
While there is no exact process for tailoring events towards sponsor desires, there are several simple fundamentals that can help boost your sponsor engagement strategies.

Source: EXHIBITOR
Cisco Systems, Inc, named Mirror Show Management the Diverse Supplier of the Year. This award was awarded based on evaluations in quality, innovation, partnership and diversity.

Source: Trade Show Executive
It was announced and presented by Apple Co-Founder Steve Wozniak, that for the 2018 Silicon Valley Comic Con to be held April 6-8 at the San Jose Convention Center, SVCC will partner with IRL Events to plan and produce the event this coming Spring.

Source: CMO.
Cultivating a brand identity takes time and understanding of your audience. Here are some key ways you can develop a thoughtful and strategic brand identity.

Source: EXPO Logic
Tracking event attendance is important in obtaining key information about your attendees. There are several ways to track attendees, one being RFID and Beacon technology that help measure traffic flow during your conference.

Source: CEIR Event
The balancing act between physical and virtual engagement at events can be complicated. Often there's not a smooth transition between experiences. Find out how to make sure you are adding value to your events through good synergy of both physical and virtual event tools.