OnPoint - October 30, 2017

International Association of Exhibitions and Events

Industry News

4 Tips for Giving Sponsors the Value They Want

Source: TSNN Blog
While there is no exact process for tailoring events towards sponsor desires, there are several simple fundamentals that can help boost your sponsor engagement strategies.

Visit http://www.tsnn.com/blog/4-tips-giving-sponsors-value-they-want to view the full article online.

Mirror Show Management Named Diverse Supplier of the Year by Cisco Systems, Inc.

Source: EXHIBITOR
Cisco Systems, Inc, named Mirror Show Management the Diverse Supplier of the Year. This award was awarded based on evaluations in quality, innovation, partnership and diversity.

Visit http://www.exhibitoronline.com/news/article.asp?ID=17580 to view the full article online.

Silicon Valley Comic Con Partners with E3 Producer IRL Events

Source: Trade Show Executive
It was announced and presented by Apple Co-Founder Steve Wozniak, that for the 2018 Silicon Valley Comic Con to be held April 6-8 at the San Jose Convention Center, SVCC will partner with IRL Events to plan and produce the event this coming Spring.

Visit http://tradeshowexecutive.com/archive/industry-news/silicon-valley-comic-con-partners-e3-producer-irl-events/ to view the full article online.

What’s In A Brand? How To Define Your Visual Identity

Source: CMO.
Cultivating a brand identity takes time and understanding of your audience. Here are some key ways you can develop a thoughtful and strategic brand identity.

Visit http://www.cmo.com/features/articles/2017/10/12/whats-in-a-brand-how-to-define-your-visual-identity-.html#gs.HGds514 to view the full article online.

Experient, a Maritz Global Events Company

Reasons This Growing Event Tech Company Won Multiple Awards In 2017

Event technology company CadmiumCD celebrates an award-winning 2017. Industry, community, and employees recently aligned to give this company recognition for their business growth, industry products, and employee satisfaction.

Attendance Tracking: The Difference Between RFID and Beacon Technology

Source: EXPO Logic
Tracking event attendance is important in obtaining key information about your attendees. There are several ways to track attendees, one being RFID and Beacon technology that help measure traffic flow during your conference.

Visit http://ww2.expologic.com/our-services/trackpod-0 to view the full article online.

How We Increased Our Trade Show Attendance By 25%

Scott Hersh, the Business Development Director at the Irrigation Association, was looking for ways to increase attendance at their 2016 Irrigation Association Conference. He decided to use an affiliate marketing tool from Expo Logic to grow his event and wound up with over 1,000 additional registrations.

Watch Scott explain how he achieved this growth!

CEIR Event: Insights on Where Events Are Going

Event Tech: How to Make the Right Choices

Source: CEIR Event
The balancing act between physical and virtual engagement at events can be complicated. Often there's not a smooth transition between experiences. Find out how to make sure you are adding value to your events through good synergy of both physical and virtual event tools.

Visit https://ceirblog.wordpress.com/2017/10/28/event-tech-how-to-make-the-right-choices/ to view the full article online.