Source: Event Manager Blog
Emails can be used for marketing, to raise awareness or even develop a closer relationship with your attendees or clients and are an essential part of modern life. With the sea of messages being pushed to people’s screens, how do you make your emails stand out, rather than destined for the trash folder?

Source: Trade Show News Network
Virtual reality is a really hot topic right now in the events and social marketing industries. Though it certainly isn’t the first time VR burst onto the scene (remember the 1990s?), it seems the technology has finally caught up enough with programmers’ imaginations for there to be a real buzz and genuine consumer interest.

Source: International Meetings Review
Destinations around the world celebrated Global Meetings Industry Day (GMID) 2017 on April 6. Here's a look at what happened around the globe.

Source: GES
Everyone enjoys a good game, including your event attendees. Gamification is a great way to create an environment that will encourage active participation and won’t leave attendees in a passive listening mode. Gamify your event to create a better attendee experience!

Source: Entrepreneur
Given how important good selling techniques are to driving revenues, I am shocked how many entrepreneurs and salespeople are just bad at working their leads. This includes things like not following up on leads (or following up too much) and not knowing how to break down barriers.

Source: Successful Meetings
Event furnishings provider CORT has partnered with meetings software company Social Tables to add its rental inventory directly into Social Tables' event diagramming platform, it announced today.

Source: Skyline
Don’t let a less than desirable booth location get you discouraged. Sure, certain booth locations are better for high foot traffic and visibility, but booth location is only one of the many factors that can determine the effectiveness of your display.

Source: CEIR Event
If you’ve been to one trade show, you’ve seen them all, in a way. There are the exhibitor booths, the plush carpet, the signage, the fishbowl full of business cards in exchange for a free gadget giveaway, squeezy balls, little dishes of candy. Occasionally, there’s a "fun game" thrown in there, some "pretty girls" (sometimes called Booth Babes), and oh right, whatever products or services the industry’s events call for, as well.