Source: CEIR EventIf you’ve been to one trade show, you’ve seen them all, in a way. There are the exhibitor booths, the plush carpet, the signage, the fishbowl full of business cards in exchange for a free gadget giveaway, squeezy balls, little dishes of candy. Occasionally, there’s a "fun game" thrown in there, some "pretty girls" (sometimes called Booth Babes), and oh right, whatever products or services the industry’s events call for, as well.
Visit https://ceirblog.wordpress.com/2017/04/10/why-face-to-face-events-should-matter-to-b2b-marketers/ to view the full article online.