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Source: CMO
In response to requests from CMOs, who are understandably frustrated and concerned by these persistent issues, we prepared eight questions to help determine whether your company is truly committed to personalizing the customer experience (CX) and building loyalty.
 
Source: Conference News
Live events are a great way to get your brand in front of your audience and create an experience that embodies what you stand for and who you are. It’s about creating that emotional connection. The difficult thing is transforming a static venue to encompass you and your vision.
 
Naylor Association Solutions
Naylor Association Solutions
Teresa Eyet vs. The Mighty Snowpocalypse
CadmiumCD
Source: CadmiumCD
Find out how AHCA/NCAL Super Planner Teresa Eyet defended her conference against the mighty Snowpocalypse of 2010 with her amazing super planner powers.
https://bit.ly/29teZk1
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Source: CMO
Most marketers have realized it’s time to up their game and are on the path to digital maturity, according to a new study. Companies are increasing their spend year over year (YoY) in key areas, including mobile, analytics, automation, personalization, optimization, social marketing and content management. 
 
Source: International Meetings Review
The Vienna Convention Bureau is staying up-to-date with the latest tech and hospitality to stay at the forefront of the convention industry. Here is the latest.
 
Source: TSNN
Whether or not your brand has established eco-goals, there's a lot of value for the planet, your brand, prospects and customers in going green at trade shows. Here are five tips and eco-friendly ideas to use at your next trade show.
 
Source: Exhibitor Online
McDonald’s tapped a team of activation specialists consisting of KemperLesnik, Evolve and NEXT/NOW to create a comfortable and inviting pop-up experience with original mobile applications and, as a centerpiece, a one-of-a-kind Virtual Reality game from NEXT/NOW for the hundreds of thousands of anticipated attendees to this year’s NASCAR Sprint Cup series.
 
How We Increased Our Trade Show Attendance By 25%
Expo Logic
Scott Hersh, the Business Development Director at the Irrigation Association, was looking for ways to increase attendance at their 2016 Irrigation Association Conference. He decided to use an affiliate marketing tool from Expo Logic to grow his event and wound up with over 1,000 additional registrations.
Watch Scott explain how he achieved this growth!
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Source: International Meetings Review
Gold Coast Business Events has had its most successful year on record with a 46 percent increase in the value of conferences and corporate meetings won for the city.
 
Source: Harvard Business Review
Great leadership and good leadership have distinctly different characteristics and paths. Leadership is not one-dimensional. It can be great and good, or one but not the other, or neither.
 
Source: TSNN
A few years ago, a veteran sales consultant, who has walked hundreds of trade shows over the years, shared this top 10 list of do’s and don’ts for sales representatives on the trade show floor.
 
 

 

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