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Source: CMO
In response to requests from CMOs, who are understandably frustrated and concerned by these persistent issues, we prepared eight questions to help determine whether your company is truly committed to personalizing the customer experience (CX) and building loyalty. Visit http://www.cmo.com/opinion/articles/2016/9/16/is-your-brand-committed-to-a-personalized-cx-part-1.html?cid=em:TO005#gs.1Puh9BY to view the full article online. |
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Source: Conference News
Live events are a great way to get your brand in front of your audience and create an experience that embodies what you stand for and who you are. It’s about creating that emotional connection. The difficult thing is transforming a static venue to encompass you and your vision. Visit http://www.conference-news.co.uk/2016/09/top-5-tips-and-tricks-for-creating-a-branded-event-with-a-difference/ to view the full article online. |
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Source: CMO
Most marketers have realized it’s time to up their game and are on the path to digital maturity, according to a new study. Companies are increasing their spend year over year (YoY) in key areas, including mobile, analytics, automation, personalization, optimization, social marketing and content management. Visit http://www.cmo.com/features/articles/2016/9/12/study-four-ways-digitally-mature-companies-are-setting-themselves-apart.html#gs.qz5jwP8 to view the full article online. |
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Source: International Meetings Review
The Vienna Convention Bureau is staying up-to-date with the latest tech and hospitality to stay at the forefront of the convention industry. Here is the latest. Visit http://www.internationalmeetingsreview.com/destinations/whats-new-viennas-meetings-and-events-industry-103113 to view the full article online. |
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Source: TSNN
Whether or not your brand has established eco-goals, there's a lot of value for the planet, your brand, prospects and customers in going green at trade shows. Here are five tips and eco-friendly ideas to use at your next trade show. Visit http://www.tsnn.com/news-blogs/5-incredibly-easy-ecofriendly-ideas-use-your-next-trade-show to view the full article online. |
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Source: Exhibitor Online
McDonald’s tapped a team of activation specialists consisting of KemperLesnik, Evolve and NEXT/NOW to create a comfortable and inviting pop-up experience with original mobile applications and, as a centerpiece, a one-of-a-kind Virtual Reality game from NEXT/NOW for the hundreds of thousands of anticipated attendees to this year’s NASCAR Sprint Cup series. Visit http://www.exhibitoronline.com/news/article.asp?ID=16432 to view the full article online. |
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Source: International Meetings Review
Gold Coast Business Events has had its most successful year on record with a 46 percent increase in the value of conferences and corporate meetings won for the city. Visit http://www.internationalmeetingsreview.com/australia/australia-gold-coast-sees-conference-spike-103117 to view the full article online. |
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Source: Harvard Business Review
Great leadership and good leadership have distinctly different characteristics and paths. Leadership is not one-dimensional. It can be great and good, or one but not the other, or neither. Visit https://hbr.org/2016/09/the-difference-between-good-leaders-and-great-ones to view the full article online. |
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Source: TSNN
A few years ago, a veteran sales consultant, who has walked hundreds of trade shows over the years, shared this top 10 list of do’s and don’ts for sales representatives on the trade show floor. Visit http://www.tsnn.com/news-blogs/top-10-inside-tips-trade-show-selling to view the full article online. |
