GSAE eNewsletter

Georgia Society of Association Executives

Featured Stories

The GSAE Tech Showcase is custom-built for association professionals looking to use technology and data more efficiently to increase revenue, drive membership, and adapt to today's challenging association environment.

Keynote Speaker Announced: Julie Sciullo, MBA

Julie, the CEO of Association Analytics, is uniquely equipped in applying leading edge perspective to data and analytics through product and service management, talent and team development, strategy and implementation, and continuous improvement in business processes. She is passionate about telling a story in the data to drive decisions and change. She holds an M.B.A. in Finance and Organizational Leadership from Duquesne University, as well as a B.S.B.A. in Accounting and Finance from the University of Pittsburgh. Her passion for data and analytics led to her current executive role specializing in managed technology solutions and intelligence platform delivery. As a featured speaker, Julie's insights deliver sought after value and applicable takeaways.

Register today!
Luncheon Only: GSAE Members - $39; guests - $49 (rate increases after November 9)
Tech Showcase & Luncheon (full day, 8:30 am - 3 pm): GSAE member - $89; guest - $99
Exhibitor (includes two full-day registrations): $299, limited to 15
Learning Lab Presenter & Exhibitor (includes three full-day registations): $399, limited to 4

8:30 am - Tech Showcase Check-in & Coffee
9 am - Breakout Sessions, Learning Labs & Tech Showcase Tabletops
11:30 am - Luncheon Registration & Networking with Tech Showcase Tabletops
12 pm - Luncheon & Keynote
1:30 pm - Breakout Sessions, Learning Labs, Tech Showcase Tabletops & Panel Discussion

Thank you to our sponsor:
Jekyll Island Authority

  Thank you to our host:
Sonesta Gwinnett Place - Atlanta
  Thank you to our AV Sponsor:



Donating to the silent auction is a great way to show your support and help raise funds to continue GSAE’s mission of advancing the profession of association management and enhancing the professionalism of association executives. Donations of any size will be most appreciated and welcomed - we can even package smaller donations together to create a fabulous gift basket or experience!

New in 2018: WINE TOSS!  Please consider donating a bottle(s) of wine, liquor or beer for the first ever GSAE Wine Toss. Attendees will purchase rings to toss - whatever they ring, they win! Interested in sponsoring this carnival-style event? Contact GSAE today.

University of Georgia Center for Continuing Education & Hotel
Member News

ASAE Senior Vice President of Public Policy Jim Clarke, CAE, has announced his decision to retire at the end of January 2019 after more than 20 years of service to the organization. ASAE has named Mary Kate Cunningham, CAE, currently senior director of public policy, to lead the Public Policy team as vice president starting in January 2019. Mary Kate was a speaker at the 2018 GSAE Annual Meeting. Learn more about them both here.



M. Louise Walters, PhDC, MSM, BS, IOM, CEO of The Leadership Center, has been appointed to ASAE's Public Policy Committee. The committee provides oversight for all matters of ASAE that relate to government, particularly at the federal level. The committee sets priorities on handling issues that uniquely affect associations and association executives as well as recommends broad policy direction to the board of directors.



Jay Markwalter, LEC, TMP, Executive Director, Georgia Association of Convention & Visitors Bureaus, is pleased to announce the Georgia Group Sales Symposium. The inaugural event will be held December 5-6 in Buford, GA. Visit the website to learn more. There's even a special Day 2 invite for lodging and meeting facilities partners.


  • Meg Caldwell, CMP has a new position as Director of Business Development at ConferenceDirect.
  • Beth Kuzera has been promoted to Senior Sales Manager at Kimpton Hotels & Restaurants.
  • Kelly Lass has a new position as Senior Association Manager at Naradone Consulting Group.
  • Kathy White has a new position as Key Account Director, Groups & Meetings at InterContinental Hotels Group (IHG®).

Erik Lawser, CAE, AAMS, Financial Advisor, Investment Planning & Management Group of Raymond James, and his wife have welcomed a third child into their family. William Erik Lawser was born on 9/6/18, weighing 8 lbs., 11 oz. He joins two older sisters at home. Both mom and baby are doing well! 



Debbie Barron, Sales Manager, is thrilled to share photos of the completed renovations at the Savannah Marriott Riverfront Hotel. Treat yourself to southern hospitality through fresh hotel renovations featuring playful pops of color, modernized amenities, and a charmingly southern vibe.



Georgette Lake, SMERF Sales Manager is delighted to share the incentives Doubletree by Hilton Atlanta Perimeter Dunwoody has to offer. Book a group by December 30, 2018 and receive a $50 gift card, 5% rebate, double event planner points and more. 


Peachtree City Tourism Association
GSAE News & Events
Mark your calendars and plan to join us for upcoming events, including the Small Staff SIG Summit on October 17, T.E.A. Group luncheon on October 30, the GSAE Tech Showcase & Luncheon on November 14, webinars and more.

Visit to view the full article online.


Please save the date and plan to attend our Social just for you! The Social will be from 5:30-7 pm on Thursday, October 25, and hosted by the Renaissance Atlanta Midtown Hotel. The hotel is graciously including complimentary parking for GSAE Meeting SIG attendees.

The Renaissance Atlanta Midtown will be providing chef's selection of hors d’oeuvres and beverage ritual with specialty cocktail.

Please RSVP to Connie Bergeron, CMP, to confirm your attendance.

**Kindly note the GSAE Meetings SIG will have our final Round Table of 2018 following the GSAE Holiday Luncheon on December 12 from 1:45-2:45 pm. The SIG members who participated in the September "Hot Topics" Round Table had the following feedback, so we hope to see you in December.

* "That Meetings SIG session was time well-spent, in my opinion."
* "The luncheon was good, but I really enjoyed the Meetings Special Interest Group that met afterwards. So interesting to hear how others handle current issues. Good session! See you at the next meeting."

Connie Bergeron, CMP
Chair, Meetings SIG

Amy Hokkanen
Vice-Chair, Meetings SIG


Live webinars are worth 1 CAE hour. Did you know? More than 94 CAE-qualifying recorded webinars are available 24/7 on our GSAE website

Luncheons in February, April, July, September and November are $39 for all GSAE members. The 2019 Annual Meeting is at The Westin Poinsett Hotel in Greenville, SC, May 29-31. Registration fee for the first association executive attendee - $399; corporate supplier exhibitor and sponsor packages range from $659-$2909; additional attendees from the same organization - $299 each; room rates at The Westin Poinsett Hotel - $179 run of house (before taxes).

Visit to view the full article online.

We need two CAEs to act as proctors for the 2018 CAE exam on December 7 from 8 am-2 pm (likely location is Meeting Expectations, Buckhead). To act as a proctor, you must meet the requirements set out by the CAE Commission.

Visit to view the full article online.

  1. GSAE does not contract with third-party companies to sell our mailing list or member data. Please disregard any such fraudulent company solicitations. If you would like to rent GSAE’s mailing list legitimately, you may access the contract on our forms page here. We do not release your email address as part of the mailing list rental agreement - ever, per Board policy.
  2. GSAE staff or officers will never ask you to transfer funds to a staffer, volunteer leader or member for any reason. If one of our leaders is actually traveling and runs into a spot of bother, they will contact a family member - not us, and not you.
  3. While we may ask you to log in to your profile to register for an event or update your contact information, we will not ask you to send your social security number, bank account information, or credit card information directly to us. Electronic and paper invoices will direct you to our secure PCI-compliant payment page or to our fax number.
  4. If you have any questions about the validity of a message from GSAE - from staff, our officers, our website or our enewsletter provider - please don’t hesitate to contact us directly.
Sandestin Golf and Beach Resort
The Lodge at Gulf States Park
News Briefs
GSAE is proud to partner with Institute for Organization Management, the U.S. Chamber of Commerce Foundation’s professional development program for non-profit executives, and offer two $500 partial tuition scholarships to one of Institute’s 2019 sites. If you are interested in this scholarship opportunity, contact Wendy by October 16.

Visit to view the full article online.


Naylor Association Solutions and Association Adviser will be hosting their annual Association Communications Benchmarking webinar on Tuesday, October 23 at 2 pm. Click here to register.

The webinar will not only cover highlights from the study, but also provide recommendations, examples and resources to help improve your communications program as well as a feature discussion on the rising popularity of online platforms like podcasts, text messaging, online private communities and more.

Don’t worry if you can’t make it to the live session, all registrants will receive the presentation and recording after the webinar!


Please join Brian T. Muia, Jones and Kolb on October 30 from 11:15 am to 1 pm to discuss "FASB New Standard Implementation Web Portal - NFP Financial Statements." Tickets are $25 per person. Contact Molly Amos at or call (404) 262-7920 to make your reservation by noon on October 25.

A new blog post from MemberClicks on retention; free webinars from Venable, LLP and Naylor Association Solutions.

Visit to view the full article online.

Georgia Society of Association Executives
233 Peachtree Street, NE Suite 751, Atlanta, GA, USA 30303