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February 2015 In This Issue
Featured Stories
Member News
GSAE Membership Directory & Buyers' Guide
GSAE News & Events
News Briefs
AMA Executive Conference Centers
University of Georgia Center for Continuing Education
Featured Stories
Register online today!
Sponsorship opportunity available!

The BlackBerry Breakdown: What Went Wrong, What's Next and What Association Leaders Can Learn, Jeff De Cagna, FRSA, FASAE

It was not that long ago when BlackBerry (formerly Research in Motion) was at the apex of its success and influence, not just in the realm of technology, but throughout the world. Today, however, BlackBerry faces a highly uncertain future due largely to the failure of its key decision-makers to understand the marketplace, the competition and even its own customers.

This talk will share the story of how BlackBerry lost its way, and tease out the critical lessons that association leaders must learn to avoid making the same mistakes. Participants will develop a much stronger understanding of the strategic and business model thinking required to help their organizations capitalize on intense and accelerating societal transformation.

Jeff De Cagna, FRSA, FASAE is chief strategist and founder of Principled Innovation LLC and the association community’s leading voice for innovation. After serving as an association executive for more than a decade, Jeff founded Principled Innovation LLC in 2002 to challenge association boards, CEOs and C-Suite executives to build their organizations to thrive in an uncertain future. He is an author, speaker and advisor to associations across North America and around the world. Read more about Jeff here.

8:30 - 11:30 am - Passing The Amazon Test: Thinking Differently about New Value Creation ($89 for GSAE members)- 3 CAE hours
10:30-11:30 am - New Member Orientation (open to all new and prospective members)
11:00-12:00 - Participation Fair & Networking Reception
12:00 - 1:30 pm - Luncheon & Keynote featuring Jeff De Cagna, FRSA, FASAE
1:30 - 2:30 pm - Volunteer Orientation

GSAE Member: $25 Early Bird; $40 Late
GSAE Guest: $35 Early Bird; $50 Late

Workshop: Passing The Amazon Test: Thinking Differently about New Value Creation - 8:30-11:30 am, 3 CAE Hours, $89 per attendee, register online under sessions on the luncheon event page
Among the world's leading companies, Amazon has set the standard for creating high value customer experiences through on-going innovation, and association stakeholders will measure their association experiences against this standard. To thrive in this challenging context, association decision-makers must identify the next practices that will make it possible for their organizations to pass "The Amazon Test."

This interactive workshop will challenge participants to think differently about creating new value, driving innovation and engaging stakeholders in meaningful collaboration. Participants will emerge with an actionable understanding of what it will take to build their associations to thrive over the next decade and beyond.

Thank you to our host property:
Thank you to our AV Sponsor:
Hilton Garden Inn Atlanta Downtown
Jacquelyn Peterson, Senior Sales Manager
Jeff Sabourin, National Account Executive

Luncheon Sponsorships still available! (Download the sponsorship opportunities brochure. Order form is page 8)

GSAE is a CAE Approved Provider.  This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential.  Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies.  For more information about the CAE credential or Approved Provider program, please visit www.whatiscae.org.

As a CAE Approved Provider educational program related to the CAE exam content outline, this luncheon program may be applied for 1 credit and the workshop may be applied for 3 credits, for a total of 4 credits toward your CAE application or renewal professional development requirements if you attend both.

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program.  Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal.  There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.
We can’t help you find a date, but we can share this list of five tips from association manager Melissa Dixon on how to find, motivate and maintain volunteer engagement in your organization.
How much input does your staff have in the creation of your association's strategic plan? In the latest episode of GSAEtv, Mike Pennington, CAE, shares his insights on strategic planning and who should be involved in the process.
Member News
The Winter 2015 class of CAEs successfully completed the CAE examination administered nationwide in December. They will be honored, along with the summer class of CAEs, during the 2015 ASAE Annual Meeting & Exposition in Detroit, MI, August 8-11.  The next CAE examination will be administered on May 1, 2015. The application deadline is February 20. For more details about the CAE exam, contact Lori Furtado, CAE, senior director of credentialing, at (202) 626-2759 or caedept@asaecenter.org. Congratulations to the newest CAEs in Georgia.

Amy Fore Kane, CAE
Jennifer Poff, CAE
Mary J. Wheatley, IOM, CAE
Director, Core Programs
Director, Peer Review
Executive Director
Rheumatology Research Foundation 
Georgia Society of Certified Public Accountants
Rheumatology Research Foundation
Atlanta, GA
Atlanta, GA
Atlanta, GA

Erik Lawser, CAE has joined Raymond James as a Financial Advisor.  He can be reached at (770) 673-2133 or erik.lawser@raymondjames.com.

Sandy Shepard has joined the Wyndham Atlanta Galleria team as a Sales Manager. She can be reached at (770) 790-1007 or Sshepard@wyndham.com.
Mark Sedgley, President & CEO of MemberClicks, and his wife Dorota welcomed their first daughter in December.  Kaia Grace weighed 7 lbs, 6 oz and was 21.4 inches long.  Mom and baby are doing well, and big brothers Jake, 7 and Ashton, 5 love thier baby sister!
Shelley Korb, Public Relations Representative, American Income Life Insurance Company of Georgia, and her husband Michael welcomed their third child on December 17, 2014.  Leo Matthew Korb was born at 2:58 am, weighing 6lbs, 8oz and was 18 in long.  Big brother Logan and Big Sister Linleigh are so in love with their baby brother.  Shelley will return from maternity leave on March 2.
GSAE Membership Directory & Buyers' Guide
Joining a committee or shared interest group is easy, just log in to your member profile. While you are checking it out, add your Twitter, Facebook and LinkedIn accounts along with your favorite headshot.

GSAE Committees: Engage, Connect, Support
We understand your time is valuable, and we strive to make volunteer service convenient and rewarding. From welcoming new members to helping experienced ones prepare for the CAE exam, planning the educational programming to making recommendations to the Board of Directors, GSAE volunteers truly do the work of the organization.  You may learn more here.

GSAE's Shared Interest Groups (SIGs) offer one of the best resources for association executives and professionals.  These self-directed groups of GSAE members focus on a particular area and delve into various topics within that area.  In addition to learning from the "experts" in a particular area of interest, GSAE's SIGs offer members a place to discuss with peers issues of personal relevance.  You may learn more here.

Shared Interest Groups
CAE Study Group

Meet & Greet

Atlanta-area YourMembership.com Users Group

Small Association Staff
New Member Welcome & Orientation

Peer Connections

Emerging Professionals
Professional Development

Government Relations
Silent Auction

Supplier Council

Table Hosts

Web Warriors


Athens Convention & Visitors Bureau
Myrtle Beach Convention Center
GSAE News & Events
Thursday, February 12, 2015
GSAE Small Staff SIG Meeting - "Advertising, Royalties, and Qualified Sponsorships: How to stay Clean with the IRS. A View From Above" - Colin E. Blalock, CPA, CGMA, PFS, CFP
11:45 am-1:00 pm
Georgia Tech Hotel & Conference Center - 800 Spring St. NW, Atlanta
RSVP by Friday, February 6 to gene@sedc.org

Thursday, February 19, 2015
Webinar: The 6 P's of Social Media for Associations
Sponsored by Wisconsin Society of Association Executives and Georgia Society of Association Executives
2:00-3:00 pm
$45 for members ($75 for non-members) - Register here

Associations and boards continue to struggle with the age old question: "Where’s the ROI?" This is especially true for social media. Michael DiFrisco will share the story of AACD’s phenomenal success using social media to help create awareness of the benefits of cosmetic dentistry and AACD membership. Discover how the Academy became the envy of the dental industry with its robust social presence and performance. Do you want to know what the 6 Ps of social media are? Attend and learn, we aren't giving it away here!

Tuesday, February 24, 2015
T.E.A. (Tax Exempt Association) Group Luncheon - "The Management of Investment Decisions – Building a Framework for Success" - $25
11:15-1:00 p.m.
Maggiano's - 3368 Peachtree Road
RSVP by February 19 to mca@joneskolb.com or (404) 262-7920

Thursday, March 12, 2015
Webinar: Leveraging Your Association's Government Affairs Game
Sponsored by Washington Society of Association Executives and Georgia Society of Association Executives
2:00-3:00 pm
$45 for members ($75 for non-members) - Register here

Whether your association has a government affairs program or not, learn how you can become more effective in the political space. This program will teach you the basics of creating programs while staying legal. Also you'll learn some valuable tips to help your program excel.

Thursday, April 02, 2015
GSAE Board of Directors Meeting
Time: 9:30-11:30 am

Thursday, April 9, 2015
Webinar: STICK IT! To Leadership
Sponsored by Midwest Society of Association Executives and Georgia Society of Association Executives  
2:00-3:00 pm
$45 for members ($75 for non-members) - Register here

STICK IT! to Leadership helps you identify simple yet powerful behaviors that you can easily put into action for leading yourself... and leading others. STICK IT! provides you tools to face life’s daily obstacles with new perspectives, so that you can become a more authentic, self-aware, and inspiring leader.

Wednesday, April 15, 2015
GSAE Quarterly Luncheon featuring Aaron Wolowiec
10:30 am - 1:30 pm
Hosted by: Sonesta Gwinnett Place Atlanta Hotel
Sponsored by: Richmond Region Tourism
Registration coming soon!
Not a member yet?  You may join during the Participation Fair at the February 18 luncheon or simply log-in to your membership profile at www.gsae.org and sign up. It’s that easy! The basic format for each of the four meetings this year will be a one hour webinar from YM (topics decided by the group) and then an hour for us to discuss, trouble-shoot etc. as a group.  Our first meeting will be in March.

In the meantime, we  need feedback from you to let us know what you want most out of each of the meetings this year. To do so, please take a few moments to fill out this short survey so we can better plan our topics: http://fs11.formsite.com/bethchitnis/form1/index.html

Please let us know if you have any questions in the meantime,
Gabrielle Nicolini
Meeting Expectations
(404) 760-4233

Beth Chitnis
Meeting Expectations
(404) 760-4253
News Briefs
American Associations Day is the only legislative fly-in where association professionals like you can connect with Congressional offices and share your story on important association issues, like tax reform, allowing federal employees to attend private meetings, or nonprofit governance. On March 18-19, 2015, association executives will visit Washington, DC to advocate for vital association issues. This unique opportunity allows you to create connections with policy-makers that will not only advance the association industry, but your own organization as well.

The event is open to any association executive, staff member, or leadership volunteer that is passionate about association issues and wants to make a difference, as well as meet and network with fellow advocates from across the country.

There is no registration fee for this event. Additionally, a scholarship is available for attendees who make Hill visits that are from outside the DC-metro area. To RSVP for this year’s fly-in contact Rob Magleby, ASAE public policy manager at (202) 626-2719 or rmagleby@asaecenter.org.

To book a hotel in the ASAE room block at the Hyatt Regency on Capitol Hill, click here. The deadline for the ASAE room block is Friday, February 13.
The Georgia Society of Association Executives is proud to partner with Institute for Organization Management, the U.S. Chamber of Commerce Foundation’s professional development program for non-profit executives, and offer two $500 partial tuition scholarships to one of Institute’s 2015 sites. The two scholarships, available to our members, will be awarded to students attending Institute for the first time to assist with enrollment fees and cannot be combined with any other Institute scholarships.

For over 90 years, Institute has educated association, chamber, and other nonprofit leaders across the country through its national program, highly rated curriculum and high caliber instructors. Thousands of executives have attended Institute sites across the country to strengthen their management skills, learn industry best practices, and gain a broad national perspective from peers.  Institute has helped them build stronger organizations, become stronger business advocates and better serve their members. In addition, you will earn points towards your CCE or CAE certification as Institute’s curriculum is directly tied to the bodies of knowledge of both the American Society of Association Executives and the Association of Chamber of Commerce Executives.

Upon completion of the Institute program, graduates receive the IOM recognition which allows them to use the letters "IOM" in public mention and professional correspondence.  The IOM recognition signifies the completion of 96 hours of course instruction in nonprofit management and commitment to the industry.

If you are interested in this scholarship opportunity, contact Wendy at (404) 577-7850 or wendy@gsae.org by April 20th.

Early registration deadline for Midwest and Southeast Institute is April 24th.
Early registration deadline for West and Northeast Institute is May 29th.

For more information about Institute’s curriculum, sites, and dates, visit the Institute Web site and Prospective Student Toolkit to help you gain insight into the program.

ASAE believes diversity, inclusion, and the programs and practices that support them are important factors in providing the association community with increased access to a diverse pool of talented leaders. The Diversity Executive Leadership Program (DELP) aims to provide individuals from under-represented identity groups with support, access, and opportunities for leadership.

DELP scholars are provided the opportunity to join a community of leaders connecting with other leaders for inspiration and growth.

If you, or someone you know, is eligible, we encourage you to visit the application for the 2015–2017 DELP class.

Don’t miss the opportunity to join this growing community of leaders—applications must be submitted by March 16, 2015.  Learn more here.
Each year, more than 1,200 sponsors, properties and agencies descend on Chicago for IEG's Annual Sponsorship Conference. Why are so many of your colleagues attending? Because it’s your only chance to network with and learn from the most successful brands and rights holders from around the world. Plus, you will have the opportunity to grow your skills and knowledge by selecting from 100+ sessions, including keynotes, presentations, panels, workshops, small-group round tables, and special interest groups. See the full agenda of education and networking opportunities here.

As a member of GSAE, you can receive a 25% discount on your registration to IEG’s Annual Sponsorship Conference, March 15-18 in Chicago. To register now and take advantage of these rates, visit www.IEG2015.com and use special discount code "IEG2015GSAE." Or, contact Jason Keith at (312) 725-5181 or jason.keith@sponsorship.com.
GMIC Atlanta looks forward to an awesome year of promoting sustainability in Atlanta! To ensure we have the best programs with the brightest in the room, we've decided to postpone our February 10 event to March.  This gives you plenty of time to help us spread the word to your network and bring them along! Details for the kick-off event are included below as well as dates for the GMIC Sustainable Meeting Conference that will be hosted right here in Atlanta!
GMIC Atlanta Kick-off Event
Date: March 2015
Place: Bottle Cap Suite - World of Coca-Cola
Time: 5:00 - 7:30PM
Speaker: Keith Thomas, Facility Manager
Join GMIC Atlanta in the Bottle Cap Suite to kick-off 2015! You'll enjoy a brief tour of the LEED Gold certified World of Coca Cola and learn about their environmental commitment and sustainable practices from Facility Manager Keith Thomas.  We will also introduce our new Board of Directors and share 2015 chapter initiatives to meet our Big Audacious Goal - The metro Atlanta area will be the greenest region in the US for meetings and events. Come ready to get involved! Registration will open soon!

Eventeract returns on May 12 - 13, 2015 at Atlanta Convention Center at AmericasMart.

Coming in 2015!

  • Streamlined education sessions, followed by dedicated exhibit floor hours featuring one-on-one appointments
  • Streamlined exhibit pricing and enhanced appointment software
  • Hands-on, interactive workshops for continuing education, including master classes with industry leading experts



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