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February 2015

February 18 GSAE Quarterly Luncheon & Participation Fair at Hilton Garden Inn Atlanta Downtown

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Register online today!
Sponsorship opportunity available!

The BlackBerry Breakdown: What Went Wrong, What's Next and What Association Leaders Can Learn, Jeff De Cagna, FRSA, FASAE

It was not that long ago when BlackBerry (formerly Research in Motion) was at the apex of its success and influence, not just in the realm of technology, but throughout the world. Today, however, BlackBerry faces a highly uncertain future due largely to the failure of its key decision-makers to understand the marketplace, the competition and even its own customers.

This talk will share the story of how BlackBerry lost its way, and tease out the critical lessons that association leaders must learn to avoid making the same mistakes. Participants will develop a much stronger understanding of the strategic and business model thinking required to help their organizations capitalize on intense and accelerating societal transformation.

Jeff De Cagna, FRSA, FASAE is chief strategist and founder of Principled Innovation LLC and the association community’s leading voice for innovation. After serving as an association executive for more than a decade, Jeff founded Principled Innovation LLC in 2002 to challenge association boards, CEOs and C-Suite executives to build their organizations to thrive in an uncertain future. He is an author, speaker and advisor to associations across North America and around the world. Read more about Jeff here.

Schedule
8:30 - 11:30 am - Passing The Amazon Test: Thinking Differently about New Value Creation ($89 for GSAE members)- 3 CAE hours
10:30-11:30 am - New Member Orientation (open to all new and prospective members)
11:00-12:00 - Participation Fair & Networking Reception
12:00 - 1:30 pm - Luncheon & Keynote featuring Jeff De Cagna, FRSA, FASAE
1:30 - 2:30 pm - Volunteer Orientation

Cost
GSAE Member: $25 Early Bird; $40 Late
GSAE Guest: $35 Early Bird; $50 Late

Workshop: Passing The Amazon Test: Thinking Differently about New Value Creation - 8:30-11:30 am, 3 CAE Hours, $89 per attendee, register online under sessions on the luncheon event page
Among the world's leading companies, Amazon has set the standard for creating high value customer experiences through on-going innovation, and association stakeholders will measure their association experiences against this standard. To thrive in this challenging context, association decision-makers must identify the next practices that will make it possible for their organizations to pass "The Amazon Test."

This interactive workshop will challenge participants to think differently about creating new value, driving innovation and engaging stakeholders in meaningful collaboration. Participants will emerge with an actionable understanding of what it will take to build their associations to thrive over the next decade and beyond.

Thank you to our host property:	Thank you to our AV Sponsor:
Hilton Garden Inn Atlanta Downtown	PRG
Jacquelyn Peterson, Senior Sales Manager	Jeff Sabourin, National Account Executive

Luncheon Sponsorships still available! (Download the sponsorship opportunities brochure. Order form is page 8)

GSAE is a CAE Approved Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.whatiscae.org.

As a CAE Approved Provider educational program related to the CAE exam content outline, this luncheon program may be applied for 1 credit and the workshop may be applied for 3 credits, for a total of 4 credits toward your CAE application or renewal professional development requirements if you attend both.

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.