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October 2013 In This Issue
Featured Stories
Member News
GSAE News & Events
News Briefs
AMA Executive Conference Centers
University of Georgia Center for Continuing Education
Sonesta Gwinnett Place Atlanta
Featured Stories
Register today

Jeff De Cagna, FRSA, FASAE is chief strategist and founder of Principled Innovation LLC and the association community’s leading voice for innovation. After serving as an association executive for more than a decade, Jeff founded Principled Innovation LLC in 2002 to challenge association boards, CEOs and C-Suite executives to build their organizations to thrive in an uncertain future. He is an author, speaker and advisor to associations across North America and around the world. Jeff is an ASAE Fellow (FASAE), and has served the association community throughout his career in a variety of formal and informal roles.

Learn more about Jeff here.

Keynote Presentation: Getting Out of the Membership Box

Associations are stuck in the membership box and they are struggling to find the way out. To move their organizations forward, association leaders must think differently about how value is created in a world of digital ubiquity, as well as the kinds of relationships they are willing to co-create with stakeholders who are benefiting from the power of networks. This keynote session will question some of the association community's most orthodox beliefs and will challenge participants to make innovation happen by harnessing the forces of transformation.

Morning Workshop: Why Strategic Planning is Damaging Association Business Models
Despite the obvious failure of strategic planning to accelerate the rate of progress across our community, associations remain committed to this outdated methodology. Far from preparing associations to anticipate and overcome the complex challenges created by The Age of Transformation, strategic planning remains an obstacle to associations realizing their full potential. This interactive session for CEOs and other senior leaders will explore why strategy as an exercise in planning actively undermines the essential task of building more adaptive and resilient business models that will make it possible for associations to thrive in the years ahead.

Schedule – Spend the Day with GSAE
10:00-11:30 am – Workshops: CEO Education (Jeff De Cagna) and Planner Focused Education (details coming soon)
11:30 am – 1:30 pm – Tradeshow: A walking and talking and eating and connecting experiment – It’ll be grand!
1:30-2:30 pm – Keynote & Fancy Dessert with Jeff DeCagna, plus all the cool giveaways

Attendee Cost:
GSAE Individual Member (association executive) and staff, 3rd party meeting planners - FREE

Exhibitor Cost:
GSAE Member Exhibitor: $750
GSAE Guest Exhibitor: $850
Loyalty Exhibitors (exhibited in 2012) receive a $100 discount
Booth share fee - $200 (to share with someone from a different company)
**Please note: non-exhibiting corporate members/guests may not attend this event, in order to maximize our exhibitors' ROI. This is the only event with this type of registration limitation.**

Exhibitor cost includes pre- and post-show mailing labels, logo, contact info & links to your website from our online tradeshow map and 2 registrants. Booths are limited to 2 representatives.

Register today for the November 13 GSAE Tradeshow Event. The GSAE Tradeshow Room Block is right next door to the Georgia International Convention Center at Springhill Suites Gateway. Sleeping room rate is $119.00 per night plus 15% room tax. Call Marriott Reservations at 1 (888) 287-9400 or (770) 907-8880 on or before Tuesday, October 22, 2013. Reference the GSAE Room Block at the SpringHill Suites Atlanta Airport Gateway, located at 2091 Convention Center Concourse, College Park, GA 30337-4203.

Last month, GSAE featured the first episode of our new online video channel, GSAE-TV. Don't miss out on the first issue, which featured GSAE Chair Aubie Knight, CIC, CRM, offering tips on recruiting younger members and getting them involved in association education and networking.
Member News

The Association Forum of Chicagoland and USAE weekly newspaper is honoring the association community’s 40 most accomplished professionals under the age of 40.  The Forty Under 40® Awards recognizes 40 up-and-coming association or nonprofit professionals who are under the age of 40, demonstrate high potential for success in leadership roles, and exhibit a strong commitment to the association management profession.  View the entire list here.

Gabriel Eckert, CAE is Executive Director of the Building Owners and Managers Association of Georgia (BOMA Georgia), a trade association representing the management segment of commercial real estate. With more than 1,000 members, it is the second largest organization of its kind in the nation. Gabriel is also an active volunteer leader, currently serving as Past Chair of the GSAE Foundation Board of Trustees, and as a member of the Certified Association Executive (CAE) Commission. He is also co-author of the best-selling book From Insight to Action: 6 New Ways to Think, Lead and Achieve, published by ASAE’s Association Management Press.
The Greater Atlanta Home Builders Association received five GOAL Awards at the Home Builders Association of Georgia's Fall Board Meeting.  Georgia Outstanding Association Leadership (GOAL) Awards are presented to recognize outstanding achievement by local associations in Georgia.  Awards include: Best Education Program, Best Non-Dues Revenue Program, Best Communication to Members, Best Government Affairs/Political Program and Best New Project.  "Each award shows the outstanding effort, commitment and achievement of our association and its members and our HBA staff.  I am very proud that our HBA and our leaders have been recognized with these awards" said David Ellis, CAE, HBA executive vice president.
Please join GSAE in wishing Amber Bennett the best of luck as she pursues entrepreneurial opportunities outside the association community.  Amber has been an active contributor to GSAE’s success, graduating from our Leadership Academy, receiving our Emerging Leader Award winner, and, most recently, serving as co-chair of the Emerging Professionals SIG.  Amber would love to hear from her many GSAE friends.  Her email address is amber.melinda.bennett@gmail.com.
Kayanne Massey, former Miss Georgia and a 1963 graduate of Brenau Women's College, was recently featured in the Brenau Window magazine.  Kayanne graduated summa cum laude with an education degree and is a member of Chi Omega 
Fraternity and Mensa.  ‘"Brenau has been a very big part of my life," she says. "I have really enjoyed watching what it has become over the years. It has so much more to offer now."  Gainesville High School named her an honorary graduate in 2012 because of her and Abit’s community service, work to improve libraries and support for the school, particularly its vaunted drama program and storied sports programs.  Read the full article and view more pictures online.
Brenda Dempsey, Director, Southern Regional Office of the Nashville Convention & Visitors Bureau is delighted to announce the opening of the Nashville Omni Hotel.  Nashville's Music City Center finally has its long-awaited hotel, and the addition is being met with plenty of fanfare.  "We made it," Dan Piotrowski, general manager of Nashville's new Omni hotel, told a huge of city dignitaries and tourism and hospitality leaders gathered at the building's front door recently for the ceremonial ribbon-cutting of the new 800-room, 21-story hotel.  Read more here.

Athens Convention & Visitors Bureau
Macon Marriott City Center
GSAE News & Events
Thursday, October 10
GSAE Government Relations Shared Interest Group Lunch
12:00 - 1:15 pm
Manuel's Tavern - 602 North Highland Ave. NE, Atlanta
Register today

Thursday, October 29
Tax Exempt Association (T.E.A) Group Luncheon - "Corporate Legal Compliance and Obligations"
11:15 am - 1 pm
Maggiano's - 3368 Peachtree Road, Atlanta
RSVP by 12 pm, Oct. 24 to Molly Amos at mca@joneskolb.com or (404) 262-7920

Wednesday, November 20
GSAE Board of Directors Meeting
9:30 - 11:30 am
American College of Rheumatology

Wednesday, December 11
GSAE Holiday Luncheon, Awards Show & Silent Auction
10 am - 1:30 pm
Sponsored by Visit Norfolk, Renaissance Hotels Mobile, Grand Hotel Marriott Resort, Golf Club & Spa and The Georgia Center's UGA Hotel & Conference Center
Hosting opportunity available - view the RFP here

Save the Date for GSAE Events in 2014
Feb. 19 - GSAE Quarterly Luncheon at Holiday Inn Capitol Conference Center
April 16 - GSAE Quarterly Luncheon at Georgia World Congress Center
May 28-30 - GSAE Annual Meeting in Savannah, Georgia
July 9 - GSAE Summer Luncheon
Sep. 17 - GSAE Quarterly Luncheon: The Abit Massey Lecture Series
Nov. 19 - GSAE Tradeshow & Quarterly Luncheon
Dec. 10 - GSAE Holiday Luncheon, Awards Show & Silent Auction at Georgia Aquarium

Donate now to the 2013 GSAE Holiday Silent Auction, to be held Wednesday, December 11.  The location for the Holiday Luncheon & Silent Auction has not been set - if you're interested in hosting this event, please contact GSAE.  The Auction is a great way to show your support and help raise funds for GSAE.  This year's Annual Meeting Silent Auction donations produced revenues totaling more than $11,000 to help continue GSAE’s mission of advancing the profession of association management and enhancing the professionalism of association executives.  We're asking all GSAE members and friends for support of the Silent Auction this year.  Any donation of any size will be most appreciated and welcomed - we can even package smaller donations together to create a fabulous gift basket or experience!  Check out our current donations and start planning your shopping list today!
GSAE cannot be successful without the significant contributions of our volunteer leaders.  Please join us in thanking those who have served the organization so well this year.  If you are interested in chairing a Committee or Shared Interest Group in 2014, please contact GSAE for more details.

GSAE Board of Directors
Aubie Knight,  CIC, CRM - Chair
Susan Cheshire, CAE - Chair-Elect
Jim Moody, CAE - Past Chair
Jim Fowler, CAE - Treasurer
Mary Beth Cornell, CAE - Director
Pat Dunwoody, CAE, LEED AP
- Director
David Ellis, CAE - Director
Peter Finsen - Director
Donna Heavener - Director
Tara Morrison, CAE - Director
Russ Webb - Director
Mary Wheatley - Director
Joe Cano - Corporate Director
Peggy Seigler, MPA, CDME - Corporate Directore

GSAE Foundation Board of Trustees

Clark Thomas, CAE - Chair
Mike Pennington, CAE, CEcD - Chair-elect
Mike Giles - Treasurer
Gabriel Eckert, CAE - Past Chair
Susan Cheshire, CAE - GSAE Board Representative

GSAE Committees that Welcome and Connect Members

Meet & Greet Committe Chair - Yvonne Escudie
New Member Welcome & Orientation Committee co-chairs - Angela Holland and Liz Johnson
Peer Connections Committee Chair - Sheryl Ehlers
Table Hosts Committee Chair - Sheri Lin Webb, CAE

GSAE Committees that Inform and Teach Members
Certified Association Executive (CAE) Study Group Chair - Todd Daniel, CAE
Professional Development Committee co-chairs - Ragan Cohn, CAE and Joel Peacock

GSAE Committees that provide Society Support and Advisement
Silent Auction Committee co-chairs - Charron Hope and Karla Yeck
Supplier Council co-chairs - Greg Parker and Barbara Stroup
Membership Work Group co-chairs - Paul Donnelly, CAE and Lori K. Spear, CAE

Shared Interest Groups
Emerging Professionals co-chairs - Amber Bennett and LeeAnne Minnick
Government Relations chair - Matthew Gambill
Small Association Staff co-chairs - Amanda Hammerli, CMP and Gene A. Stinson, CAE, PCED, CEcD
Communications co-chairs - Dan Curran and James Pace
Atlanta-area YourMembership.com Users Group co-chairs - Laura Guerin, CMP and Mike Pennington, CAE, CEcD
Education/Certification chair - Tim Kline
Annual Meeting room rates at the Westin Savannah Harbor Golf Resort & Spa are $150 run of house, excluding resort fee and taxes. Book your room today.  (An incorrect link was inadvertently used in the September Update - our apologies!)
Chair – Susan Cheshire, CAE
Chair-elect – Jim Fowler, CAE
Treasurer – David Ellis, CAE                                         
Past Chair – Aubie Knight, CIC, CRM 

Todd Daniel, CAE
Pat Dunwoody, CAE, LEED AP
Peter Finsen
Tara Morrison, CAE
Natalie Nardone, CAE
Russ Webb
Mary Wheatley
Mike Walsh, CAE

Corporate Supplier Directors                                                                      
Sheryl Ehlers
Peggy Seigler, MPA, CDME

The Nominating Committee endorses the slate for the GSAE Foundation Board of Trustees.
Chair – Mike Pennington, CAE, CEcD
Chair-elect – Mike Giles
Treasurer – Donna Heavener, CAE
Past Chair – Clark Thomas, CAE 

Our thanks to our leaders who will complete their terms December 31, 2013:
Jim Moody, CAE, GSAE Past Chair
Mary Beth Cornell, CAE
Donna Heavener, CAE
Joe Cano
Gabriel Eckert, CAE, Foundation Past Chair

Unless there is a petition by the membership, these nominations will be ratified during the GSAE Annual Business meeting during the Tradeshow event on November 13 at the Georgia International Convention Center.

Respectfully submitted, 
2014 GSAE Nominating Committee
Jim Moody, CAE; Aubie Knight, CIC, CRM; Susan Cheshire, CAE; Alyson Abercrombie, CAE; Gene Stinson, CAE, PCED, CEcD

We need 2 CAEs to act as proctors on December 6, 2013 from 8 a.m.-2 p.m. To act as a proctor, you must meet requirements set out by the CAE Commission, including: 
  • Hold the CAE credential.
  • Not have been involved in candidate preparation in the past year.
  • Not be a relative or have an employment relationship with any candidate at the administration of the examination you will be proctoring.
  • Protect the security and confidentiality of the examination and the confidentiality of the identity of the examination candidates.
  • Not discuss the content of the examination with any candidate before, during, or after the exam administration. You may clarify logistical instructions.
  • Administer the examination according to the instructions provided by ASAE.
  • Refrain from distracting activities during the examination such as eating or talking on the telephone.
  • Collect all examination materials and return them immediately after the completion of the exam via the means provided by ASAE.
  • Never comment or make any type of assessment of any candidate's performance on the examination. 
  • Not discuss the examination with anyone else, except ASAE Credentialing staff and/or any CAE Commissioner.      
Please contact Wendy at the GSAE office (wendy@gsae.org) if you are available to help on December 6th. 



Alicia Brasher
Convention Sales Manager

Tripp McKenney
Director Of Sales
Kelly McCain
Sales Manager
Abby Hicks
Director of Sales

News Briefs
There’s a ton of great programming November 9-16. Mark your calendar now to join GSAE and our industry friends. Make it your week to connect with peer, colleagues and clients. 

Saturday, Nov. 9 - ACFB Food Sorting Day Volunteer Event
Tuesday, Nov. 12 - Tuesday, Nov. 12 - ISES Greater Atlanta Chapter Program
Monday, November 11- Gather a team of friends and co-workers and make plans to attend GaMPI's 2013 Fall Classic at the Polo Golf & Country Club
Tuesday, November 12 – GaMPI November Workshop: Social Media, 8:30 am – 12:30 pm,  Offices @ 1100 Peachtree, LLC 1100 Peachtree Street, NE Atlanta, Ga. Learn more
Wednesday, November 13 – GSAE Tradeshow & Business Meeting, Georgia International Convention Center. Register today.
Saturday, Nov. 16 - NSA-Georgia Chapter Monthly Meeting

More information will be available on our 2013 Industry Week page later this month.



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