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October 2013  

November 13 GSAE Luncheon & Tradeshow at Georgia International Convention Center

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Jeff De Cagna, FRSA, FASAE is chief strategist and founder of Principled Innovation LLC and the association community’s leading voice for innovation. After serving as an association executive for more than a decade, Jeff founded Principled Innovation LLC in 2002 to challenge association boards, CEOs and C-Suite executives to build their organizations to thrive in an uncertain future. He is an author, speaker and advisor to associations across North America and around the world. Jeff is an ASAE Fellow (FASAE), and has served the association community throughout his career in a variety of formal and informal roles.

Learn more about Jeff here.

Keynote Presentation: Getting Out of the Membership Box

Associations are stuck in the membership box and they are struggling to find the way out. To move their organizations forward, association leaders must think differently about how value is created in a world of digital ubiquity, as well as the kinds of relationships they are willing to co-create with stakeholders who are benefiting from the power of networks. This keynote session will question some of the association community's most orthodox beliefs and will challenge participants to make innovation happen by harnessing the forces of transformation.

Morning Workshop: Why Strategic Planning is Damaging Association Business Models
Despite the obvious failure of strategic planning to accelerate the rate of progress across our community, associations remain committed to this outdated methodology. Far from preparing associations to anticipate and overcome the complex challenges created by The Age of Transformation, strategic planning remains an obstacle to associations realizing their full potential. This interactive session for CEOs and other senior leaders will explore why strategy as an exercise in planning actively undermines the essential task of building more adaptive and resilient business models that will make it possible for associations to thrive in the years ahead.

Schedule – Spend the Day with GSAE
10:00-11:30 am – Workshops: CEO Education (Jeff De Cagna) and Planner Focused Education (details coming soon)
11:30 am – 1:30 pm – Tradeshow: A walking and talking and eating and connecting experiment – It’ll be grand!
1:30-2:30 pm – Keynote & Fancy Dessert with Jeff DeCagna, plus all the cool giveaways

Attendee Cost:
GSAE Individual Member (association executive) and staff, 3rd party meeting planners - FREE

Exhibitor Cost:
GSAE Member Exhibitor: $750
GSAE Guest Exhibitor: $850
Loyalty Exhibitors (exhibited in 2012) receive a $100 discount
Booth share fee - $200 (to share with someone from a different company)
**Please note: non-exhibiting corporate members/guests may not attend this event, in order to maximize our exhibitors' ROI. This is the only event with this type of registration limitation.**

Exhibitor cost includes pre- and post-show mailing labels, logo, contact info & links to your website from our online tradeshow map and 2 registrants. Booths are limited to 2 representatives.

Register today for the November 13 GSAE Tradeshow Event. The GSAE Tradeshow Room Block is right next door to the Georgia International Convention Center at Springhill Suites Gateway. Sleeping room rate is $119.00 per night plus 15% room tax. Call Marriott Reservations at 1 (888) 287-9400 or (770) 907-8880 on or before Tuesday, October 22, 2013. Reference the GSAE Room Block at the SpringHill Suites Atlanta Airport Gateway, located at 2091 Convention Center Concourse, College Park, GA 30337-4203.


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