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Luncheon Keynote: Quest for Community: Creating a Brand that Connects, Engages and Energizes your Members! – Ron Rosenberg
Today, people are becoming more disconnected than ever despite the constant presence of "virtual communities" like Facebook, Twitter, LinkedIn and many others. That’s why associations are becoming increasingly important to help build a sense of community with people who share common interests – both personally and professionally. In this enlightening program, based on his upcoming book, Quest for Community, Ron will offer you specific strategies to help you create a cohesive brand that will attract and retain members through a community of connected, engaged and energized members.
Morning Workshop: Outrageous Association Marketing: How to Dominate Your Market Niche – $119
9-11:30 am, 2.5 CAE credits
Tired of wasting time, money, and effort on marketing campaigns that just don’t work anymore? Isn’t it time for a change ... with a wildly effective approach to marketing that will help you double or even triple the return on each marketing dollar you spend? In this highly interactive and entertaining program, marketing and service expert Ron Rosenberg will share his proven strategies for unprecedented association and business growth, and he’ll show you how to get more members, increase non-dues revenue and cut expenses in the process!

Luncheon Cost
GSAE Members – $39 Early Bird ($49 after February 10)
Guests – $49 Early Bird ($59 after February 10)
9 am-11:30 am – Workshop
10:30 am-11:30 am – Member Orientation
11:30 am-12 pm – Participation Fair & Networking Reception
12-1:30 pm – Luncheon and Keynote
1:45 pm – Leadership Orientation

Thank you to our host: Hilton Atlanta Northeast


GSAE is a CAE Approved Provider

As a CAE Approved Provider of educational program related to the CAE exam content outline, this luncheon program may be applied for 1 credit and the workshop for 2.5 credits toward your CAE application or renewal of professional development requirements. For more information about the CAE credential or Approved Provider program, please visit
Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.

We are gearing up for a very exciting centennial celebration year, and you won't want to miss a minute of it!
Membership dues for 2017 remain unchanged and are due this month. To renew, login to your profile and click on the ***Renew Your Membership Now*** link in the center of your screen, OR simply email Jane Anne.
It's never too early to start thinking of ways to expand your GSAE involvement! If you're ready to join a Committee, Task Force or Shared Interest Group, simply login to your profile, scroll down to Community, click on Groups and then view and join any you are interested in. 

We understand your time is valuable, and we strive to make volunteer service convenient and rewarding. From welcoming new members to helping experienced ones prepare for the CAE exam, planning the education programming to making recommendations to the Board of Directors, GSAE volunteers truly do the work of the organization. Learn more about our committees here.

GSAE's Shared Interest Groups (SIGs) offer one of the best resources for association executives and professionals. These self-directed groups of GSAE members focus on a particular area and delve into various topics within that area. In addition to learning from the "experts" in a particular area of interest, GSAE's SIGs offer members a place to discuss with peers issues of personal relevance. Learn more about our SIGs here
Thanks to the generosity of Tecker International, GSAE is embarking on an assessment process to review existing volunteer infrastructure and realign processes/structures to better support the association’s strategy and to reshape volunteer opportunities to be more effective and more attractive to a larger number of our talented volunteers. Led by Jon Krueger and Sarah Berke, CAE, the TF will begin its work on January 31 and continue though the first two quarters of 2017. If you are interested in participating, please let Wendy know. 
AMA Executive Conference Centers
Emerald Coast CVB, Inc.
Member News
For his commitment to Georgia agriculture and his efforts to promote the industry and its economic contributions, Gary Black is GeorgiaTrend’s 2017 Georgian of the Year. Now in his second term as the state’s elected Agriculture Commissioner, his department oversees agriculture and is responsible for food safety, animal health, regulating grocery stores and food processing plants, protecting gasoline quality and licensing pest control companies.

Since 2011, Black and his staff have added a strong business dimension through the Georgia Grown program. In its reincarnation, it is uniting producers, processors, retailers and consumers. "I firmly believe that if agriculture in Georgia is healthy, then Georgia is healthy – from an economic standpoint," he says. Read the GeorgiaTrend article in its entirety here.
Congratulations to the members of our community who were named one of the most influential Georgians by GeorgiaTrend. See who's making an impact on the lives and livelihoods of people across the state here

Karen Bremer, CAE
Ross King
Earl V. Rogers
Executive Director
Executive Director
President & CEO
Georgia Restaurant Association
Association County Commissioners of Georgia
Georgia Hospital Association
Scott Brunner, CAE, Chief Executive Officer of the Georgia Pharmacy Association, has accepted a newly created position as Senior Vice President of Communications and State Affairs for the National Community Pharmacists Association (NCPA) in Alexandria, VA. Scott came to GPhA in the summer of 2014 – tasked to lead a turn-around of the association. He brought with him new ideas, new ways of doing things, and even new personnel to pursue our reinvigorated mission. His prints are on every major effort that GPhA has undertaken in the past two and a half years; the accomplishments that he has led in such a short time are really quite extraordinary. We wish you the best, Scott!
MISBO is excited to announce Damian Kavanagh, Ed.S., CAE as their next Executive Director, beginning July 1, 2017. Damian comes to MISBO with more than 20 years of independent school industry experience and is currently serving as the Vice President for Accreditation and Membership with SAIS. His association experience is impressive, including deep work with membership development, independent school professional development, and conference and meeting planning. Read the blog post here.

Mike Pennington, CAE Meg Caldwell, CMP
novi Evangelist Complex Sales Manager
novi AMS
Westin and Sheraton Birmingham Hotels

More than 20,000 students are supplementing their core classes with hands-on preparation for the workplace thanks to 37 college and career academies throughout Georgia. These academies emphasize work-based learning and technical training for a seamless transition into the workforce. "We encourage our members and teachers to have a robust business and industry advisory council to offer feedback on the curriculum," says Matthew Gambill, Executive Director of the Georgia Association for Career and Technical Education (GACTE). "We want to make sure teachers and the GACTE members are aware of the big world of commerce outside the classroom." Read the GeorgiaTrend article in its entirety here.
William Pate, President & CEO, and Aprell King, Sales Manager, Atlanta Convention & Visitors Bureau, are delighted to announce that Atlanta has been ranked #12 among 2016's Top 20 Meeting Cities! To create the list, SmartAsset analyzed 102 of the largest U.S. cities using factors such as the number and size of hotels in the city, the average room rate, the average cost of a three-course meal for one person at a mid-range restaurant, the distance between downtown and the airport, the number of violent crimes per 100,000 people, and the number of restaurants and other entertainment venues as a percentage of all businesses.
Lidija Ahmetovic, Sales Manager, Savannah International Trade & Convention Center (SITCC), is excited to announce that Songy Highroads, LLC., in partnership with Omni Hotels & Resorts, has been selected to develop a convention headquarters hotel. It will be located on Hutchison Island adjacent to the riverfront convention center. The hotel project will feature at least 300 guest rooms and serve to complement events at the SITCC and greater Savannah area.
Meetings-procurement and site-selection giant HelmsBriscoe reported having a banner year in 2016, with $1.2 billion in room revenue booked representing a $125,000,000 increase over 2015, according to figures released January 10, 2017. The company also booked 6 million room nights, an increase of 550,000 over 2015, and a total of 48,000 programs. The Scottsdale, AZ-based HelmsBriscoe has more than 1,300 associates operating in 55 countries. Congratulations to our GSAE HelmsBriscoe team members: Amy Clark, Managing Director, Southeast and Jenny Summers, Regional Vice President.
Macon - Bibb County CVB
Peachtree City Tourism Association
GSAE News & Events
April 19 – Luncheon, sponsored by Jekyll Island Authority/Convention & Visitors Bureau  
July 12 – Summer Luncheon at Holiday Inn & Suites Atlanta Airport North 
September 20 – Abit Massey Lecture Series & Luncheon, sponsored by Augusta Convention & Visitors Bureau
November Event
December 13 – Holiday Luncheon, Awards Show & Silent Auction

2017 Annual Meeting in Macon, Georgia, May 31-June 2
  • Speakers include Beth Z., Your Nerdy Best Friend; Greg Fine, CAE; Shelly Alcorn, CAE; Cynthia Mills, FASAE, CAE, CMC, CPC, CCRC
  • Plus the 2nd Annual GSAE Foundation Beer Pour, pre-conference kayaking excursion, 3K Fun Run and Silent Auction!
View all events
Live webinars scheduled for January 25, February 8 and 22, March 9 and 23, April 5 and May 3 and 16. Worth 1 CAE hour each.
Sandestin Golf and Beach Resort
University of Georgia Center for Continuing Education
News Briefs

Plan to join GSAE in Washington, D.C., on March 15-16, 2017 to participate in American Associations Day, the only legislative fly-in for association professionals (#pwra). Scholarships are still available and we need a few more delegates to cover our legislative visits effectively; contact Wendy for more details. Learn more

ASAE has opened the call for association professionals to apply for the 2017-2019 class of the Diversity Executive Leadership Program (DELP). Deadline for submissions is Monday, March 20, 2017. DELP is an accelerated leadership program of education, mentoring and volunteer service in the association community. Candidates who have at least three years of mid-senior level association management experience or at least one year of experience as an association CEO (as of the date of their application) and are members of a racial/ethnic minority group, lesbian/gay/bisexual/transgender, or have a disability are encouraged to apply.
MSAE’s CMP Virtual Prep Course begins with orientation on March 6 for the August 2017 Exam. For over a decade, MSAE has successfully helped candidates achieve their CMP designation through a classroom setting. We are now offering a five month Spring Course Online and are ready to help meeting planners nationally! This in-depth learning experience, which aligns with the most current CMP International Standards, will help prepare candidates for the CMP Examination.
*Applicants can use 13.5 CEUs on CMP Application (Varies on Application Submission date)
*This session has been Approved by the Convention Industry Council (CIC) CMP Preferred Provider Program.
GSAE has partnered with the Motion Picture Licensing Corporation (MPLC) to offer a discount to all GSAE members on their license for showing scenes from motion pictures and other audiovisual programs. Through your membership with GSAE, you will receive a 10 percent annual discount.

Associations, being the leading providers of adult education, often utilize scenes from television, movies and professional studio productions to make a point in their education and at their events. Remember, these materials are copyrighted. Through the MPLC you may now acquire an umbrella license to cover all the speakers and trainers usage of this type of materials. The license pricing is based on the number of members in your association. 

Download the brochure at  or visit GSAE’s FAQ page to learn more. Questions? Contact Eileen Korte, Vice President – Licensing Division, MPLC.
Upcoming CAE-accredited webinars from Abila, and HighRoad U, plus podcasts from around the Web.

Xperience 2017 will be held April 23-26 in Orlando, FL. GSAE members will receive a discounted rate of $770 per person with the promo code GSAEX2017. This year's content includes more gatherings about leadership, marketing, technology trends and effective ways to build healthy, sustainable organizations. Learn more here.

Subscribe to the GSAE1917 YouTube channel today!  Some of the videos available include:
And, did you know you can also listen to GSAEtv episodes on your commute? Create your own podcast channel of quick tips and successful strategies by playing the video streams through your audio system (do not *watch* them in traffic; listen only).



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