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AMS Fest Washington DC is Back
September 15-16, 2016. And This Time ... It’s Bigger. And Better. Two Days Designed Just For Those In The Selection Process. Thought Leader Sessions. Panels. Deep Dives. Demos. More! Learn more and register here

Bridging the Gap: The Association Role in the New Education Paradigm
Wednesday, August 24, 2016
12-1 p.m. ET
Cost: FREE
Earn 1 CAE Credit

Presenters: Shelly Alcorn, CAE, of Alcorn Associates Management Consulting & Elizabeth Weaver Engel of Spark Consulting

The U.S. higher education system and, along with it, traditional pathways into employment are being disrupted by many factors. Those range from rising costs and increasing student debt to the lingering effects of the global recession. There are also mounting challenges in the post-secondary environment where students must develop new skills for employment in today’s hyper-complex world. Meanwhile, associations are desperate to attract new members, particularly millennials.

Is this the perfect storm? No. It’s a perfect opportunity.
Join Shelly Alcorn, CAE (Alcorn Associates Management Consulting) and Elizabeth Weaver Engel (Spark Consulting) for a lively discussion as they release their new white paper, "The Association Role in the New Education Paradigm."
For many organizations, digital marketing is a new undertaking. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. HighRoad U was created to help all associations evolve fully into digital (and help corporate marketers new to the association world understand what's different). 

The HighRoad U library stores all on-demand webinars and hosts live webinars every Friday at 3 p.m. EDT.
  • September 9: Overview: Building Digital Ecosystems that Deliver ROI
  • September 16: Best Practices: Building Digital Ecosystems that Deliver ROI
  • September 30: Measuring: Building Digital Ecosystems that Deliver ROI

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