American Association of Cosmetology Schools (AACS) President Christine Gordon announced AACS has hired Adam Nelson as Executive Director to replace the retiring CEO, Jim Cox. The announcement follows a nationwide search following Cox’s 2015 announcement that he would retire in 2016.
|
6 Reasons for an Admissions Rep to Attend CEA & AMP
Marketing is king in the beauty and wellness industry. How and where to reach target markets online, in print, and through social media is always changing. The CEA & AMP Annual Convention is an opportunity to learn best marketing practices in the beauty industry, retain students, and to connect with like-minded professionals in a creative, exciting environment. Here are the top reasons you, as a beauty marketer, cannot miss this year’s convention in Las Vegas. Learn more and register here
|
NACCAS Workshop Vendor Showcase, June 26-27, 2016 
Hilton Crystal City Hotel (Arlington, Virginia)
In conjunction with NACCAS Workshops, AACS hosts a vendor showcase where associate members can exhibit and network with around 250 attendees (owners and other school staff) during breaks and lunch on both days.
|
REMINDER: Advocacy Update & Action Request
While our Call to Actions are easy to complete, your GRC needs your advocacy efforts to be of a different form in the next few weeks.
Step 1: Are you connecting with the employers of your graduates? Are you letting them know their workforce may diminish further if the GE regulations are implemented as planned? We are sure you have been doing this, but in case you haven’t, please do so now.
Step 2: Ask several employers of your graduates:
- How many licensed cosmetologists could they hire right now?
- How many will they need to hire in the next 12 months?
Step 3: Gather the specific data and share it with the AACS GRC Chairman Greg Jones by June 30th 2016.
- The GRC Leadership team may then reach out to you directly requesting that you and the employers of your graduates take this "workforce shortage" message directly to Members of Congress in your area, especially if you have a Member of Congress on the Appropriations, HELP and/or the Education & Workforce Committees.
|
State Legislative Update
Eighteen state legislatures are actively meeting the week before Memorial Day. Two of them – Minnesota and Oklahoma – will adjourn sine die before the end of the week. As always, AACS will keep you apprised of the latest developments from across the country of interest to barbering and cosmetology schools.
|
At the request of Rep. Lee Zeldin (R-NY) on behalf of his constituent, The Long Island Beauty School, AACS President Christine Gordon, AACS Executive Vice President Anthony Civitano and active AACS Associate Member Kim Schottler, conducted a series of Capitol Hill meetings on Monday with top-level staff in the Republican Leadership. Following a pre-brief with Rep. Zeldin's office, three meetings were held with Speaker of the House Paul Ryan's office, House Majority Whip Steve Scalise's office, and the House Education and Workforce Committee office under the leadership of Full Committee Chairman John Kline and Postsecondary Subcommittee Chair Virginia Foxx.
|
Congratulations to five future nail professionals who are one step closer to their career dream through the gift of education generously funded by CND. Check out the Spring 2016 BCL CND Tippi Hedren Spring Competition winners in this American Spa post!
|
Graduation is one of your school’s best marketing events. Tears of joy, cheers of pride, and years of experiences tell powerful stories of your school’s ability to produce top graduates who are ready to change the world! However, like many campus events only witnessed by insiders (current families), many marketing opportunities are missed. When prospective families, your ideal target audiences and investigating students want to learn about your school, you need evidence to prove every claim you make on your website. Families are too sophisticated (and appropriately suspicious) of "marketing speak" they see on your brochures or website. They want validation. Highly emotional moments in the life of your school offer numerous opportunities for evidence.
|
Membership Has Its Privileges: Associates Featured in BeautyLink Products & Services
As an Associate Member you have the opportunity to promote new products and services in BeautyLink quarterly magazine. Submit 100 words or less, along with a high res image to editor@beautyschools.org. We will do our best to accommodate as many listings as we can in each issue. And schools, be sure to check out our Vendor Listing on our website to see the vendors that support your industry.
|
|
|
|
|
