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American Association of Cosmetology Schools

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American Association of Cosmetology Schools (AACS) President Christine Gordon announced AACS has hired Adam Nelson as Executive Director to replace the retiring CEO, Jim Cox. The announcement follows a nationwide search following Cox’s 2015 announcement that he would retire in 2016.

Visit http://beautyschools.org/wp-content/uploads/2016/05/Adam-ED-Announcement.pdf to view the full article online.

 
Upcoming Events (old)
Government Relations
 
   
At the request of Rep. Lee Zeldin (R-NY) on behalf of his constituent, The Long Island Beauty School, AACS President Christine Gordon, AACS Executive Vice President Anthony Civitano and active AACS Associate Member Kim Schottler, conducted a series of Capitol Hill meetings on Monday with top-level staff in the Republican Leadership. Following a pre-brief with Rep. Zeldin's office, three meetings were held with Speaker of the House Paul Ryan's office, House Majority Whip Steve Scalise's office, and the House Education and Workforce Committee office under the leadership of Full Committee Chairman John Kline and Postsecondary Subcommittee Chair Virginia Foxx.

Visit https://www.naylornetwork.com/bsa-wink/articles/index.asp?aid=380489&issueID=45592 to view the full article online.

 
Beauty Change Lives
 
   
Congratulations to five future nail professionals who are one step closer to their career dream through the gift of education generously funded by CND. Check out the Spring 2016 BCL CND Tippi Hedren Spring Competition winners in this American Spa post! 

Visit http://www.americanspa.com/spa-news/cnd-announces-scholarship-program-winners to view the full article online.

 
PR Tips
 
   
Graduation is one of your school’s best marketing events. Tears of joy, cheers of pride, and years of experiences tell powerful stories of your school’s ability to produce top graduates who are ready to change the world! However, like many campus events only witnessed by insiders (current families), many marketing opportunities are missed. When prospective families, your ideal target audiences and investigating students want to learn about your school, you need evidence to prove every claim you make on your website. Families are too sophisticated (and appropriately suspicious) of "marketing speak" they see on your brochures or website. They want validation. Highly emotional moments in the life of your school offer numerous opportunities for evidence. 

Visit http://www.edsocialmedia.com/2013/07/marketing-fail-7-opportunities-you-missed-at-graduation/ to view the full article online.

 
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