Four-Hour Admissions/Marketing Workshop at Spring Conference
Is technology moving faster than your Admissions department? Are you overwhelmed with social media, negative online reviews or new ways to recruit students?
Get a jump start on your educational learning at the AACS Spring Operations Conference, May 2–5, where Celsius Marketing and Beauty Schools Marketing Group will present extensive training before the event officially kicks off. On Friday, May 2 (12 p.m. – 4 p.m.), for an extra $50 you can participate in the following four-hour workshop:
Two-hours from Celsius Marketing: Digital and Social Media—Reaching your Audience & Keeping Them Engaged
Have you ever wondered why your potential students need more and more attention? This workshop will provide some very practical approaches to using technology without overwhelming your employees. Understand the uses of DRIP marketing, Lead Nurturing, Blogging, Facebook, YouTube and Instagram, and its role in lead generation, student recruitment, as well as enrollment and retention. Digital and social media can be overwhelming—don’t let it be! This intense workshop will give all the skills you need to start making some radical changes.
 Two hours from Beauty Schools Marketing Group: Managing Your School’s Reputation Online
What to do when you get negative reviews? How can you use social media and review sites to your advantage? Whether students are thrilled with your school or left unsatisfied, they often take to the web to voice their opinions. In this interactive workshop, learn you how to monitor the web for reviews of your school, cultivate more positive reviews and manage the negative reviews. Discover how to use these review sites and social media to manage your school’s reputation online.
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Educators: Win Your Way to the CEA Annual Convention!
 You’ve all seen Gordon Ramsay’s Kitchen Nightmares, the show where he visits restaurants on the brink of closing and helps turn it around. Do you have a tactic on how to address and solve a "classroom nightmare" for an educator? Four people will be chosen to present their winning idea in front of all of convention attendees! Winners will receive round-trip airfare to Ft. Lauderdale, FL, entrance to the convention and four-night hotel accommodations at the Westin Diplomat Resort & Spa. Click here to enter. The deadline to enter is April 2.
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Early Bird Registration Deadline for Spring: April 4
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Educator Training in Philadelphia: Next Month
 Join CEA for their fourth Regional Event this year in Philadelphia, PA, April 14-15, where you’ll learn best practices for instruction, how to support your students, adapting your teaching style for the future and classroom management techniques for different personalities. Kimber Warren, an attendee from this year’s Kansas City event said, "I love that I can use all the information in any area of my life immediately and that it will positively impact my students." Cost is $149/person and is some of the best instruction in the nation for educators. Click here to register.
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Scholarship Deadline: Monday
 Beauty Changes Lives is dedicated to changing the lives of aspiring individuals looking to get into the beauty and wellness industry. BCL currently has three scholarship competitions open—and two of them are only available to AACS member schools (the third is open to licensed cosmetologists).
- Massage Scholarship. This competition is open to new and prospective massage students. Six winners will receive a $2,000 scholarship toward their tuition.
- Vidal Sassoon, Basic. This competition is open to new and prospective cosmetology students. Ten winners will receive 50 percent of their tuition paid.
- Vidal Sassoon, Advanced. This competition is open to licensed cosmetologists. Ten winners will receive advanced education at Sassoon Academy.
The deadline to apply is Monday, April 1. The BCL | CND | Tippi Hedren Nail Scholarship has already closed and is currently in the judging process. We’ll keep you posted on which AACS schools have winners!
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Lists Matter
 In a world that craves content, lists matter and research proves it! Click here for insight as to why lists can be effective marketing tools and learn some easy-to-implement tips for integrating lists into your school’s marketing mix.
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Meet Your AACS State Rep: Indiana
 John Halal (Indiana)
How long have you been in the beauty school business?
22 years
What is something people would be surprised to know about you?
I play pool twice a week in an APA league. Jeanette Lee (the Black Widow) and her husband George Breedlove (the Flamethrower) live in Indianapolis. I’m fortunate that George agreed to be my coach last year. I received the Most Valuable Player Award last session. I now have a six handicap. The highest handicap is a seven, and I intend to be a seven as soon as possible.
Why is it important for you to be involved with AACS and the State Relations Committee?
Involved members make an association strong. I’m proud of AACS and am honored for the opportunity to contribute to the success of our industry. I also believe that the more you give, the more you get, and I know I have learned and benefited far more than I anything I may have given.
To find reports on various state-related issues, click here.
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