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March 26, 2014
 
 

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Four-Hour Admissions/Marketing Workshop at Spring Conference
Is technology moving faster than your Admissions department? Are you overwhelmed with social media, negative online reviews or new ways to recruit students?
 
Get a jump start on your educational learning at the AACS Spring Operations Conference, May 2–5, where Celsius Marketing and Beauty Schools Marketing Group will present extensive training before the event officially kicks off. On Friday, May 2 (12 p.m. – 4 p.m.), for an extra $50 you can participate in the following four-hour workshop:

Two-hours from Celsius Marketing: Digital and Social Media—Reaching your Audience & Keeping Them Engaged
Have you ever wondered why your potential students need more and more attention? This workshop will provide some very practical approaches to using technology without overwhelming your employees. Understand the uses of DRIP marketing, Lead Nurturing, Blogging, Facebook, YouTube and Instagram, and its role in lead generation, student recruitment, as well as enrollment and retention. Digital and social media can be overwhelming—don’t let it be! This intense workshop will give all the skills you need to start making some radical changes.

Two hours from Beauty Schools Marketing Group: Managing Your School’s Reputation Online
What to do when you get negative reviews? How can you use social media and review sites to your advantage? Whether students are thrilled with your school or left unsatisfied, they often take to the web to voice their opinions. In this interactive workshop, learn you how to monitor the web for reviews of your school, cultivate more positive reviews and manage the negative reviews. Discover how to use these review sites and social media to manage your school’s reputation online.

Click here to register for the Spring Conference and the workshop. The early bird deadline is April 4!
 

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