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Speaker Shannon King Date and Time
Description What to Bring: Tail comb
Disclaimer: You must be registered for both the 2019 CEA & AMP Convention and this workshop in order for your registration to be confirmed. Speaker: Derik Parkinson, Oozle Media Date and Time
Description Facebook had a tough time in 2018 with data scandals and campaigns like #DeleteFacebook. This, paired with Instagram continuing to grow in the target demos for most schools, makes it tempting to abandon Facebook altogether. Although Instagram produced great engagement for schools, Facebook still produced 80% of their social media leads. We’ve analyzed over $350,000 in ad spend, 53 million impressions, and 100,000 link clicks across 31 schools and 67 locations in 2018. In this presentation, we'll talk about how schools should leverage both platforms to increase brand awareness, help increase search traffic, and drive leads. We'll discuss what content works best, campaign options, and high-level targeting opportunities. We’ll review industry benchmarks for 2018 and compare them to overall social advertising benchmarks from AdStage to help pave the best strategy for schools in 2019. We’ll also talk about ways to set and track KPIs to hold each platform, campaign, and ad accountable. This session is perfect for all school owners and their marketing managers looking to stay relevant on social media without paying more than everyone else.
The N.F. Cimaglia Educator of the Year Award is a prestigious award given to one educator each year who has exhibited the most significant contribution toward upgrading professional standards of educational excellence, particularly within the areas of student involvement. Nominate a deserving educator today—maybe even yourself! Eligibility Criteria Nominees must be active members of CEA who are currently employed. At least three (3) years of active employment as a cosmetology educator and can provide evidence of significant contributions to educational excellence during the immediate past year. While Milady is proud to be the primary sponsor of this award, it is not required for nominees to teach using Milady-based curriculum in their school. ALL INSTRUCTORS from ALL SCHOOLS are welcome to apply as long as they meet the criteria. Please emphasize this as there are some dynamite educators teaching other curriculums and we want to choose the very best educator. We have streamlined the application process. This new process can be done completely online (including video submissions if needed) and can be done in parts (fill out the easy sections then save the rest for later by clicking “save and continue later”). Deadline is May 1, 2019 and award announced the middle of May. Award presentation ceremony during CEA! Visit www.milady.com/eoy to submit a nomination and complete the application.
For more information click here.
Celebrating the Power of One One of the most fulfilling aspects of being a stylist, esthetician, or barber is the ability to positively effect a client’s life. To make them feel great about themselves; to be a source of sound advice; or to simply listen during difficult times.
For more information click here. Proudly sponsored by WELLA Replay Oozle Media & Google's webinar on the state of the industry PPC results for beauty schools. Oozle is in Google's top 1% of all Premier Partner agencies for support, and access to new tools/beta programs. Here's what you'll learn by watching this webinar:
GRC News
The first week of April finds 40 state legislatures actively meeting – including Virginia’s General Assembly which reconvened Wednesday to address Gubernatorial amendments and vetoes. Georgia’s legislature adjourned sine die on Tuesday and Kansas’ legislature is likewise scheduled to adjourn on Friday. Additionally, both Colorado and Iowa have crossover deadlines this week by which bills need to be passed by their chamber of origin to remain viable. During this critical period, AACS will keep you apprised of the latest state legislative developments of interest to member schools. Tennessee’s Senate voted 26 to 5 Monday to pass SB 1185 as amended. The amendment, which technically preserves the state’s 300-hour natural hair styling license, would allow the performance of hair braiding with 16-hours of training in health and hygiene, either online or in person. Click here to read the full update. Member Events
Come celebrate the 25th Anniversary of this event with us in Las Vegas, NV at the MGM Grand! Register – Early registration ends April 22 Reserve your hotel room – Use this link to book and receive group rate pricing Members in the News
The AACS Online Training Center has recently launched a new course titled: ED137- Cultural Diversity: Including Every Student. This course discusses intentional planning and accessible instructional design that includes all students and empowers every student to succeed. Members can purchase enrollment keys to access this or any Online Course. Remember to provide your members with their AACS VIP code to receive a discount on their purchase or have them contact vip@aacstraining.org to receive one. 
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