Classes to look forward at CEA & AMP 2019
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Speaker Shannon King
Education and Artistic Director for ERGO Styling Tools
Date and Time
Saturday, June 22, 2019
1:00 PM – 4:30 PM PDT
Description
In this interactive hands-on workshop, you’ll discover how to get guaranteed tension, shine and control. You’ll also leave with a creative approach to explaining the importance of texture and density and how it applies to finishing hair. Collaborative sessions will allow educators to begin developing a plan for implementing these exciting new skills in the classroom immediately. Your new technical approach, effective dialogue and understanding of finishing dynamics will take your classroom to the next level. Finally, don’t miss out on this incredible opportunity to give students exactly what they’ve been asking for—today’s latest social media trends. The skills performed in The Art of the Blow Dry might make you the next celebrity classroom influencer.
What to Bring:
Tail comb
Duckbill clips
Disclaimer: You must be registered for both the 2019 CEA & AMP Convention and this workshop in order for your registration to be confirmed.
Speaker: Derik Parkinson, Oozle Media
#ProbablyDon'tDeleteFacebook
Date and Time
Sunday, June 23, 2019
1:30pm - 2:50pm
Description
Facebook had a tough time in 2018 with data scandals and campaigns like #DeleteFacebook. This, paired with Instagram continuing to grow in the target demos for most schools, makes it tempting to abandon Facebook altogether. Although Instagram produced great engagement for schools, Facebook still produced 80% of their social media leads. We’ve analyzed over $350,000 in ad spend, 53 million impressions, and 100,000 link clicks across 31 schools and 67 locations in 2018. In this presentation, we'll talk about how schools should leverage both platforms to increase brand awareness, help increase search traffic, and drive leads. We'll discuss what content works best, campaign options, and high-level targeting opportunities. We’ll review industry benchmarks for 2018 and compare them to overall social advertising benchmarks from AdStage to help pave the best strategy for schools in 2019. We’ll also talk about ways to set and track KPIs to hold each platform, campaign, and ad accountable. This session is perfect for all school owners and their marketing managers looking to stay relevant on social media without paying more than everyone else.
