At this year’s Annual Convention, school leaders and industry partners met in Las Vegas to discuss where our industry has been, where it is going, and what our future will look like.

It was a busy few days - we held our Annual Meeting of the Membership, passed new By-Laws, and elected new members to the Board of Directors. 

 

We were also able to unveil a new AACS visual identity, reveal the formation of the AACS Political Action Committee, and raise a significant amount of money to fund our successful Department of Education lawsuit.

Any school wishing to run an effective social media marketing campaign simply cannot ignore Facebook advertising. Facebook is both the world’s largest social network, with over 2 billion users, and the second-largest online advertising platform in the world, meaning it’s often one of the best ways to reach prospective students.

But to do Facebook advertising properly, in a manner that achieves maximum return on investment, requires more than just making an ad and paying for it to go up online. Sound strategy and regular reviews of campaign performance are essential to keeping advertising campaigns healthy and productive over the long term.

Curious about what ought to be included in your weekly optimization routine for your Facebook ad campaigns? Higher Education Marketing lays out the important steps you should be completing on a weekly basis.

The competition is heating up for the Beauty Changes Lives Mentorship Experience. Schools have set fundraising goals that range from $500 to $5,000. While mentorships will be awarded to the two schools raising the most funds, a third school will be selected in a random drawing. You know the old saying – you’ve got to enter to win. Following is a list of schools that have accepted the challenge, including several schools that have entered multiple campuses.

In 2018, we will endeavor to enlighten ourselves and others, enrich our staffs and students, and elevate our schools and industry. More details and registration will be available soon – visit beautyschools.org/2018 to stay up to date on our 2018 Events and Conferences.

April 9 – 12, 2018

Washington D.C. – Omni Shoreham Hotel (reserve your room now)

Save the Date for the 2018 School Leaders Summit. Next spring, we will meet in Washington, D.C. and spend a full day on Capitol Hill engaging with lawmakers and elected officials to share our challenges, successes, and stories with them. The 2018 School Leaders Summit is all about enlightening ourselves and others. We will focus on collaborating as an industry to ensure our victories of tomorrow.

Don’t forget to renew your AACS Membership for 2018! Effective January 1, 2018 we will be increasing our membership dues.  Renew soon to take advantage of 2017 pricing! You can even renew online for added convenience. 

AACS is transitioning from our historic October 1 – September 30, membership year, and aligning with the January 1 – December 31, fiscal year. Your renewed 2018 Membership will be based on 15 months, keeping you in good standing until December 31, 2018. 

If you have any questions, or would like to submit your payment over the phone, please contact Linda Williams or Glen Fernandez or call 800.831.1086 for more details.

Adapting to a game-changing regulatory environment, improving retention strategies, increasing graduate employment rates, and re-thinking admissions processes continue to be top challenges in career education.  AACS Online Training Center can help you with these challenges.