Facebook Ads for Schools: 7 Weekly Optimization Steps for Your Campaigns

Any school wishing to run an effective social media marketing campaign simply cannot ignore Facebook advertising. Facebook is both the world’s largest social network, with over 2 billion users, and the second-largest online advertising platform in the world, meaning it’s often one of the best ways to reach prospective students.

But to do Facebook advertising properly, in a manner that achieves maximum return on investment, requires more than just making an ad and paying for it to go up online. Sound strategy and regular reviews of campaign performance are essential to keeping advertising campaigns healthy and productive over the long term.

Curious about what ought to be included in your weekly optimization routine for your Facebook ad campaigns? Higher Education Marketing lays out the important steps you should be completing on a weekly basis.