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Please join us in welcoming Gina Rossi as the Administrative Assistant for AACS. Her role ensures the efficient and smooth day-to-day operation of our office. She is an alumni of Arizona State University, where she holds a Bachelor’s degree in English – Creative Writing. Her background revolves around customer service and hospitality. Gina is originally from Chicago, IL and first moved to Arizona to attend college. Since graduating, she left Arizona to travel around the states and has lived in Vail, CO and San Diego, CA. She’s happy to be back in the desert and closer to some of her family. Gina enjoys cooking, attending live music events, travel, hiking and learning about wine to pass the Introductory Sommelier exam.

You can contact Gina by email at gina@beautyschools.org or by phone at 800.831.1086 x 102.
The trend toward inter-compatibility of online services and connected devices is ushering in an expectation that a person should be able to carry over their activities from one device to another, seamlessly.

Today, this largely means delivering a great experience to two main classes of device: traditional PCs and mobile devices. While education institutions’ recruitment strategies for users of the former category of devices have undergone decades of refinement, the latter category has really only been a significant concern for a little over ten years. Great progress has been made in that short time, but there are still some shortcomings to be found in the mobile web strategy of many schools.

For institutions hoping to increase enrollment and engagement with prospects, understanding the value proposition of cracking the mobile puzzle, and some of the main strategies that can help with doing so, can help them come out ahead of the pack in achieving optimal results with mobile audiences.

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Member Benefits
New scholarship opportunities are on the horizon as 2018 approaches. The Beauty Changes Lives Foundation is finalizing new scholarships that will be available to both students and licensed hairstylists – including educators! Stay tuned for information on all of the new scholarships in the Q1 issue of AACS magazine Beauty Link and online at www.beautychangeslives.org
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In Wisconsin, both SB 108 and SB 109 received final legislative approval on November 10th after the Senate concurred with Assembly amendment.  As enacted, SB 108 eliminates continuing education requirements for active cosmetology, aesthetics, manicuring, and electrology licensees.

Arizona HB 2011 was pre-filed on Monday.  This 2018 measure, introduced by Representative Michelle Ugenti-Rita (R) of Scottsdale, would exempt from licensure "persons who dry, style, arrange, dress, curl, hot iron or shampoo and condition hair if the service does not include the application of reactive chemicals to permanently straighten, curl or alter the structure of the hair."

Member Events
In 2018, we will endeavor to enlighten ourselves and others, enrich our staffs and students, and elevate our schools and industry. More details and registration will be available soon – visit beautyschools.org/2018 to stay up to date on our 2018 Events and Conferences.

2018 School Leaders Summit & Capitol Hill Day
ENLIGHTEN: Today’s Collaboration, Tomorrow’s Victory
April 9 – 12, 2018
Washington D.C. – Omni Shoreham Hotel (reserve your room now)

2018 CEA & AMP Annual Convention
ENRICH: Today’s Student, Tomorrow’s Professional
July 14 – 17, 2018
Las Vegas, NV– Hard Rock Hotel & Casino

2018 AACS Annual Convention & Expo
ELEVATE: Today’s Vision, Tomorrow’s Legacy
October 19 – 22, 2018
Orlando, FL – Hilton Orlando Lake Buena Vista
Members in the News
Don’t forget to renew your AACS Membership for 2018! Effective January 1, 2018 we will be increasing our membership dues.  Renew soon to take advantage of 2017 pricing! You can even renew online for added convenience. 

AACS is transitioning from our historic October 1 – September 30, membership year, and aligning with the January 1 – December 31, fiscal year. Your renewed 2018 Membership will be based on 15 months, keeping you in good standing until December 31, 2018. 

If you have any questions, or would like to submit your payment over the phone, please contact Linda Williams or Glen Fernandez or call 800.831.1086 for more details.

Increase student enrollment and retention with a nationally certified admissions staff. AACS Online Training Center, offers your admissions team the opportunity to earn the Certified Higher Education Professional (CHEP) certification. 


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