Optimizing Your Strategy for Mobile Student Recruitment

The trend toward inter-compatibility of online services and connected devices is ushering in an expectation that a person should be able to carry over their activities from one device to another, seamlessly.

Today, this largely means delivering a great experience to two main classes of device: traditional PCs and mobile devices. While education institutions’ recruitment strategies for users of the former category of devices have undergone decades of refinement, the latter category has really only been a significant concern for a little over ten years. Great progress has been made in that short time, but there are still some shortcomings to be found in the mobile web strategy of many schools.

For institutions hoping to increase enrollment and engagement with prospects, understanding the value proposition of cracking the mobile puzzle, and some of the main strategies that can help with doing so, can help them come out ahead of the pack in achieving optimal results with mobile audiences.

Want to learn more? Here is what you need to know about optimizing your mobile strategy.