The AACS Government Relations Committee would like invite you to Washington, DC to attend the AACS 2017 Spring HEA Re-authorization Hill Day on Monday, March 27, and Tuesday, March 28, 2017. Don’t miss your chance to meet with your elected officials and have your voice heard regarding the Higher Education Act. Click here to register, find your elected officials, and book your hotel room today.

Also, please join us for a fundraising luncheon benefiting Rep. Paul Mitchell from Michigan’s 10th Congressional District with Special Guest The Honorable Virginia Foxx, House Education & Workforce Committee Chair. Click here to learn more and RSVP. 

Discover what the conversation is about when it comes to competency-based education. Join Pivot Point as they sponsor a dynamic keynote session featuring Tammy Heflebower, EdD, senior scholar from Marzano Research, who is leading the way with their Personalized Competency-Based Education System. You will gain an understanding of these important concepts:

• Students move on to the next level within a subject area only after they have demonstrated proficiency at the current level.

• The time required to learn content is not a factor in judging students’ competencies.

• Students have multiple opportunities and ways to learn specific content.

• Students have multiple opportunities and ways to demonstrate proficiency with specific content.

 

Pivot Point’s partnership with Marzano Research will help keep you on the cutting edge of best practices related to education. You will not want to miss this informative, thought-provoking session. Register for the Schools Leaders Summit here.

If you’re already blogging, tweeting, pinning, Facebooking, Instagramming, and snapping why would you want to create or put more energy into a YouTube channel? Well, for one thing, it boasts over 1 billion users who watch millions of hours worth of video footage every day. And many of them are highly engaged. They comment. They share. They like or dislike. As a school, you could benefit from YouTube because when people see and hear you in your environment, it’s easier for them to get to know, like, and, ultimately, trust you.

Get some tips of the trade with this handy infographic to get started. 

Does it feel like your marketing won’t be effective unless you lie, exaggerate, or make false promises? What can you do to make marketing less about your product and more about your audience? It’s amazing what a simple shift in your attitude will do. Instead of thinking of marketing as pushing your products on people, why not look at it as telling your story to those who will find it most relevant and useful?

Suddenly, marketing is the right thing to do.

Read this post  by Lexi Rodrigo from Mirasee, to learn more about ethical marketing. 

For more than 20 years, educators from around the nation turn the tables each summer and go from teacher to student at the CEA Annual Convention. And back by popular demand, this year’s convention includes the addition of an Admissions & Marketing track, making it the CEA & AMP Annual Convention. Refuel your passion with innovative workshops and presentations on classroom methodology, admissions and marketing.

AACS is currently monitoring over 250 bills of interest to cosmetology, barbering, esthetics and massage therapy schools. Please join us for a webinar reviewing key 2017 state public policy trends – including deregulation and the reduction of hours for licensure. AACS supports continued mandatory state licensing of Beauty and Wellness professionals, in all 50 states, to assure those entering the workforce have the requisite knowledge to secure a position and succeed as a new Beauty and Wellness employee, as well as to protect consumers against harm resulting from deregulation of the beauty industry. The activities of other groups seeking to impact state licensure of beauty industry professions will also be discussed. Presenters will include: Lynelle Lynch, Secretary of the AACS Board of Directors; Brenda Scharman, AACS State Relations Committee Co-Chair; Katherine Brodie, Special Counsel, Duane Morris LLP; and Brian Newman, AACS’ State Relations Adviser.

Register for this webinar and more for free on the AACS website. And did you miss a recent webinar? You can view them online here. 

Improving employee performance, simply put, is one of the most dependable ways to improve organizational performance. Employees don’t one day become superstars spontaneously – they, just like your students, need their talent to be nurtured through learning.