Insight alone does not cause change. Change requires action.
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Are you taking action on your customer data? You may be in charge of uncovering the insights, but you need to figure out what makes the consumers of your insights move. Speak their language. Motivate them. Help them be successful.
Only about 1/3 of businesses that collect customer data actually make changes based on the information they receive. If you want to put your data to work, check out this list from FutureLab on key concepts to consider to turn data into something actionable and consumable.
