The One Thing Every Beauty School Should be Doing on Snapchat Right Now
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On Snapchat, users can interact with filters they put over their photos and post to their story. Geofilters are overlays that are available only within a certain geographic area. What’s the goal? This is all about awareness and exposure to your brand. As social media expert Gary Vaynerchuk put it, ".... a custom Snapchat geofilter is a branded impression on steroids. Too many of you are not excited about Snapchat filters because it’s not something that’s clickable and trackable to a transaction. This is classic branding and needs to be understood. Sometimes it’s about the long game; not immediate ROI."
Read more about how to set up geofilters for your school from digital experts Oozle Media.