On Snapchat, users can interact with filters they put over their photos and post to their story. Geofilters are overlays that are available only within a certain geographic area. What’s the goal? This is all about awareness and exposure to your brand. As social media expert Gary Vaynerchuk put it, ".... a custom Snapchat geofilter is a branded impression on steroids. Too many of you are not excited about Snapchat filters because it’s not something that’s clickable and trackable to a transaction. This is classic branding and needs to be understood. Sometimes it’s about the long game; not immediate ROI."

Read more about how to set up geofilters for your school from digital experts Oozle Media.