Home Hardware Announces Two Directors in Marketing
Chris Parsons Michael Gawtrey
Home Hardware Stores Limited is thrilled to announce the addition of Chris Parsons and Michael Gawtrey to Home Hardware’s Marketing Department, effective immediately. Chris Parsons joined Home Hardware as Director, e-Commerce Marketing on April 23, 2019. Michael joined the Marketing team as Director, Loyalty & CRM – Pro & Consumer on May 6, 2019. Both Chris and Michael will report directly to Rob Wallace, Senior Director, Marketing.
“We are thrilled to welcome Chris Parsons and Michael Gawtrey to our marketing team," said Rob Wallace, Senior Director, Marketing, Home Hardware Stores Limited. "We believe they both bring extensive experience in retail marketing, ability to lead with cross functional collaboration and forward-thinking leadership styles. Both Chris and Michael are well suited to help us build the best marketing program for independence in the industry.”
About Chris Parsons
Chris Parsons has 15 years of digital marketing experience. Previously, Chris successfully led many notable digital transformations and was a key member of the leadership team to launch Walmart.ca. Chris' latest achievements were in the Pets category where he greatly increased Big Al’s, and then Ren's Pets online sales while working cross-functionally with store teams. In his new role as Director, e-Commerce, he is responsible for the strategic direction of Home Hardware’s online digital strategy.
About Michael Gawtrey
Michael brings a wealth of industry experience to Home Hardware. He was recently Senior Director, Consulting for Relation1 where he guided his clients in the evolution of their loyalty & CRM strategies, personalization efforts and customer marketing programs. Prior to that role, he held leadership positions in CRM and Loyalty at Home Depot, Canadian Tire and Loyalty One/Air Miles. In his new role as Director, Loyalty & CRM – Pro & Consumer at Home Hardware, he is responsible for driving the strategies for loyalty and engagement for both PRO and DIY consumers.