Ace Canada Welcomes the Expertise of Saffer Retail

Lowe’s Canada outlined in February its plans to grow the Ace brand by investing resources and by developing existing and potential dealer relationships across Canada. They are very pleased to announce that Saffer Retail has joined the Ace Canada team and will lead the marketing initiatives that will help grow the brand in Canada.

Richard Hill, the Managing Partner for Saffer Retail, has been named Marketing Director, Ace Canada, and will lead the marketing team based in Ace Canada’s new Mississauga, Ontario, offices. With over 20 years’ experience, Hill has been leading the advertising and marketing campaigns of some of Canada’s best-known brands, including Home Hardware.

“Our goal is to provide attractive product pricing, grow the product offering, and develop strong marketing programs to support dealer sales growth and profitability,” said Alain Brisebois, Executive Vice President, Operations Central Services and Affiliate Dealers, Lowe’s Canada. “We look forward to working with Richard and the Saffer team in growing the Ace dealer market in Canada.’’

Hill, along with Saffer Retail chairman Morris Saffer, are experts in retail marketing and bring a proven understanding of the Canadian home improvement industry. Saffer Retail has helped support the growth of independent retailers for over 40 years and has garnered multiple branding awards for their efforts.