Branding: Houston

Port of Houston Authority Rebrands as Port Houston

The Port of Houston Authority will now be marketed as Port Houston, with the adoption of a new brand and logo designed to ensure the port continues to broaden its business base and provide economic benefits and jobs to the region, state and nation. The marketing initiative is designed to heighten awareness of port activities to stakeholders and communities.

"Community stakeholder feedback told us that they are proud of the maritime industry in the region and want to know more about what we are doing," Executive Director Roger Guenther said. "Customers embraced our stability of service as key and view the port as the Texas gateway and a keystone in the logistics supply chain."

The new brand identity was derived from multiple elements. The colors red, white, and blue convey a vision of Port Houston as America’s distribution hub for the next generation. The logo highlights ships, the star of Texas, and the Houston Ship Channel.

The new brand and logo will be used in all new advertising and communications.