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July 28, 2022
 AAHOA News
Stay tuned! AAHOA will be launching a new initiative called ElevateHER, a integrated program that will offer networking and educational opportunities for women hoteliers in order to suppport all women in their endeavors, as well as so ensure more stability and opportunities for the generations to come.
In a historically predominantly male-dominated industry, AAHOA understands how important it is to foster, promote, and empower female entrepreneurs. We salute our female hoteliers for all they've done - and continue to do - for our industry, and look forward to the official launch ElevateHER.
More information about ElevateHER will be coming soon and available on our website, so keep an eye out! In the meantime, see what AAHOA Chairman Neal Patel has to say about the new initiative in his recent LinkedIn post.
AAHOA applauds Florida Attorney General Ashley Moody's crackdown on vacation rental scams.
Attorney General Moody tweeted that she was kicking off a Summer Scam Series with a focus on fake vacation rental ads. She included tips to avoid rental scams and announced a new consumer protection series about vacation rental scams.
“Florida’s kickoff of the Summer Scam Series with a focus on fake vacation rental ads is a much-needed first step regarding short term rental regulation,” said AAHOA President & CEO Laura Lee Blake. “We must be aggressive when it comes to fake postings offering vacation rental properties, and hold the scammers accountable. AAHOA commends Attorney General Moody’s crackdown, and remains committed to protecting all of our valued tourists and visitors.”
AAHOA urges all travelers to take extra precautions, pay attention to red flags, and report anything suspicious when renting a vacation home to ensure you're getting the vacation you're paying for.
Read more here, including the top tips from Moody's office on how to avoid vacation rental scams.
Last week, AAHOA Chairman Neal Patel joined prevalent industry peers at the IDeaS Hospitality Revenue Summit at the Lotte New York Palace, where he gave a presentation titled "IDeaS and AAHOA: An Industry Viewpoint."
Patel shared the stage with Dr. Ravi Mehrotra, President, Founder & Chief Scientist, as well as Sanjay Nagalia, Co-founder & Chief Operating Officer at IDeaS, where they discussed forward-looking revenue strategies and cross-platform collaboration.
IDeaS also revealed their latest innovation roadmap and product updates as they converge to drive the industry upward and enact change to achieve better commercial outcomes. AAHOA is proud to have IDeaS as one of our industry partners and looks forward to continue collaborating in ways that will help hoteliers reimagine revenue optimization and maximize profitability.
Industry veteran Rachel Humphrey has publicly announced the launch of the Women In Hospitality Leadership Alliance, a consortium of 18 different organizations and several individuals committed to advancing women in hospitality.
AAHOA is one of the participating organizations that will continue to work individually to advance women's initiatives, but with the help of the Women in Hospitality Leadership Alliance, the programs, messaging, and initiatives advancing women in leadership wil be greatly amplified.
"I look forward to seeing the tremendous impact these organizations, already successful in so many ways, will continue to have on advancing women in leadership in our industry as the result of their collaboration," said Rachel Humphrey.
To learn more about the Alliance, click here.
Featured Content
Hotels need automation now more than ever to counter market disruptions, stay competitive, and meet guest expectations. The Property Management System (PMS) at the center of hotel operations is poised to answer the call by harnessing technology’s full potential through innovation and collaboration.This special report shines a light on hospitality’s current tech challenges and how hoteliers can future proof their PMS to leverage the abundance of opportunities that lie ahead.
Our experts can help you feel more confident in taking full advantage of the Employee Retention Credit.
Peter, founder of Lark Hotels thought ERC "seemed complex and overly burdensome" so he shelved it. Then, he found Leyton. He's been able to identify over $300,000 in credit and has doubled in size despite COVID.
Find out how you can, too.
AAHOA in the News
Events and Happenings
The remainder of July and start of August are full of Regionals, Town Halls, and even a Charity Golf Tournament! Check out our lineup of events coming your way. Make plans to join us by registering today. (All times are local.)
AAHOA Education
This month, several AAHOA team members received their certificate to administer the Businesses Ending Slavery and Trafficking (BEST) Inhospitable to Human Trafficking Training Sponsored by AAHOA program to AAHOA Members and their staff.
During the Upper Midwest Regional Conference & Trade Show TODAY, AAHOA will be conducting a FREE human trafficking prevention training session, which is an incredibly important opportunity for hoteliers and their staff to learn about how to prevent human trafficking and earn their certificate onsite.
Human trafficking harms victims and poses serious safety risks to guests and employees, and it can also expose your property to legal and financial liabilities. The training program helps lodging staff identify the crime and proactively prevent it from occurring.
If you are attending the Upper Midwest Regional Conference & Trade Show, AAHOA strongly recommends taking the time to attend this hour-long session to bolster individual knowledge on human trafficking and how it impacts everyone in the hospitality industry. Register today.
In the Market
Truist Securities reports, “Last week’s RevPAR was up against a +110.0% comparable result in 2021 vs. +108.7% in the prior week. On a 3-year run-rate (vs. 2019), RevPAR was +9.3% vs. +6.4% in the prior week’s 3-year run-rate. Last week was a clean comp and again presented leisure demand strength during peak summer travel. Upscale RevPAR: +20.7% y/y and +4.1% over 3 years; Upper Midscale RevPAR: +8.7% y/y and +8.6 over 3 years.”
For more, read the full report here, and read the China/Europe report here. 
Featured Club Blue Member
Ecolab, the global industry leader in hotel cleaning and sanitization, offers preferred pricing to AAHOA Members. Save on laundry, housekeeping, kitchen, pool and spa chemical programs, and more! For more information, please visit the website, then contact Michael Pfister (Michael.pfister@ecolab.com) or call 952-852-0926 today.
Featured Platinum/Silver Member
Marcus & Millichap is a leading commercial real estate brokerage firm focusing exclusively on investment sales, financing, research, and advisory services. The firm has perfected a powerful property marketing system that integrates broker specialization by property type and market area, has relationships with the largest pool of qualified investors, and uses state-of-the-art technology to match buyers and sellers. Contact them by email (alexis.hummel@marcusmillichap.com) or visit the website today.
Featured Member Benefit
AAHOA Members get a 25% discount on the STAR report (during the 1st year of enrollment), 15% discount on Pipeline reports, and a 10% discount on the School Break Report. Click here to view additional benefits, then contact STR at (615) 824-8664, ext. 3504 or info@str.com to get started.
Industry News
According to second quarter figures, the industry continues its climb toward pre-pandemic levels, with several sectors matching, or even besting, pre-2020-era numbers.
(Source: CoStar Photo credit)
Thanks to continuing advances in technology, hoteliers have more options than ever at their disposal for monitoring and adjusting countless facets of day-to-day operations, and many hoteliers are using the data they already have on hand to increase a property's performance.
(Source: HospitalityNet Photo credit)
With many hotels seeing drastically increased traffic this year, those same properties are struggling to fill staff vacancies, thus leading to hoteliers having to limit their available inventory and leaving money on the table. Will workers ever return?
(Source: The Wall Street Journal Photo credit)
Today's Hotelier: In Case You Missed It
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1100 Abernathy Road NE - Suite 725
Atlanta, GA 30328 (404) 816-5759 |
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