Hotelier Weekly
October 7, 2021

AAHOA News
  
Earlier this week, AAHOA unveiled the complete results of the Oxford Economics Study: AAHOA Ownership & Economic Impact on its new landing page on AAHOA.com. The webpage features the full national report, state-by-state reports, an interactive map, and more. AAHOA engaged Oxford Economics to conduct an impact analysis of our more than 34,000 member-owned hotels on the U.S. economy. “AAHOA Members are the heart and soul of the hospitality industry and will continue to play an essential role in our nation’s economic recovery,” AAHOA President & CEO Ken Greene said.
  
On Tuesday, the AAHOA Officers and brand executives hosted a Brand Alliance Meeting during the 2021 Best Western North American Convention in Las Vegas. The meeting gave AAHOA Members the chance to have face-to-face interactions with AAHOA and Best Western leadership to further dialogue about the topics on the minds of owners and serve to further strengthen AAHOA's valuable relationships and urge open lines of communication with brand partners. The Las Vegas meeting was only the most recent example of how we're advocating for and directly communicating with members regarding their brand. Be on the lookout for future Brand Alliance Meetings so you don't miss the chance to voice your questions and concerns directly to leadership.
  
AAHOA has added two new webcasts to its October calendar to help hoteliers as they continue down the road to recovery. Meeting Evolving Guest Expectations in a High-Touch, Low-Contact World (12:30 p.m. EDT Wednesday, October 20) will discuss findings from the recent Return to Travel Consumer Report, which surveyed 1,000+ consumers to examine their behaviors and views toward travel and will outline key trends and technologies available to hotels to meet these challenges head on. Avendra’s Hospitality Supply Chain and Cost Outlook for 2022 (3 p.m. EDT Tuesday, October 26) will review current supply chain challenges, inflation impacts, and what you can do to mitigate these issues.
  
Are you signed up to receive AAHOA's weekly Vendor Digest? If not, you’re missing out on tremendous savings in the form of deals and discounts from AAHOA Club Blue, Platinum, and Silver Industry Partners! Exclusive to AAHOA Members, the Vendor Digest contains offers, deals, and discounts from as many as 15 participants, all designed to save you time and money. Opting in is easy and takes only a few seconds in MyAAHOA.com. Or you can contact info@aahoa.com and the AAHOA Team can add you to the list. Get weekly savings delivered right to your inbox with just three clicks of a mouse.
United Insurance Agencies
Choice Hotels
Ascentium Capital , LLC
Events and Happenings
  
Spectrum Enterprise
In the Market
  
Truist Securities (formerly SunTrust Robinson Humphrey) reports, “Last week’s RevPAR was up against a -48.1% comparable result in 2020 vs. -51.7% in the prior week’s 2-year run-rate. On a 2-year run-rate, RevPAR was -8.2% vs. -12.8% in the prior week’s 2-year run-rate. Upscale RevPAR: +82.3% y/y and -15.5% over 2 years; Upper Midscale RevPAR: +61.7% y/y and -0.5% over 2 years. With holiday calendar shifts in 2019 and 2020, we place less emphasis on y/y and 2-yr compares this week. However, sequential week-over-week 2021 results were softer vs. the prior week – not a great sign (so far) for peak fall business travel. We emphasize as always that one week does not make a trend. However, we are cautious on Q4 if late-September results represent Fall 2021 peak corporate demand. Could October be an improvement with COVID cases falling in some states? Possibly so – booking trends are very last minute. Declining COVID cases may lead to more weekday business demand that is less weather dependent (vs. weekend demand: warmer September weekends/cooler October). But we are not particularly favorable on what we have seen in last week's headline results nor the detail and perhaps we have a demand setup for a mediocre-at-best fall business travel season.”
 
For more, read the full report here and read the Lodging RevPAR Monitor here.
HotelSigns.com an Intersign Company
dormakaba, Inc.
Featured Club Blue Member
  
New Orleans-based Gauthier, Murphy & Houghtaling Law has had a leading role in litigation that has shaped the civil landscape in the U.S. for more than 50 years. Their attorneys have extensive experience representing clients in many areas, including business litigation, natural disaster litigation, class actions, insurance disputes, and more and have secured hundreds of billions of dollars (yes, with a "B") in verdicts and settlements for their clients. Check out their website to see how they can help with your legal needs.
Featured Platinum/Silver Member
  
As the world's leading provider of electronic locks, in-room safes and energy management solutions, Onity offers a full spectrum of advanced facility management technology. With an integrated range of products and a vast global support network, we provide the power of real solutions and reliable support to maximize the efficiency of your operations today and into the future. Onity locks are simple to program and easy to use, providing dependable protection while keeping lock-related issues to a minimum. For more information, check out the website, then contact Mark Lewitt today.
Featured Member Benefit
  
Special savings for AAHOA Members:
  • Free MAPP report: Daily, forward-looking business on the books report to aid recovery
  • 20% off subscriptions to myDocs and myPerspective
Visit the website and reference this deal for more information. Also be sure to take advantage of myDigitalOffice's Market Analytics, Pace & Performance (MAPP) tool designed to help users make strategic, data-backed business decisions for economic recovery.
Red Roof Inn
Industry News
  
As many hoteliers implement additional technology solutions, including contactless check-in and smart building automation, guests are bringing more digital devices than ever for their stay. As a result, some hoteliers are examining their current technological capabilities with an eye toward future trends.
(Source: Hotel Management Photo credit)
  
With more distance from the onset of the pandemic, hoteliers are increasingly able to identify recovery opportunities and trends that can help with recovery efforts, including a projected 2022 spike in leisure travel.
(Source: HospitalityNet Photo credit)
  
Longtime industry veteran Christiane Germain offers her thoughts on the difficulties currently facing the industry, as well as the importance of strong leadership during a time of crisis.
(Source: Forbes Photo credit)
Hilco Real Estate
Today's Hotelier: In Case You Missed It

OCTOBER ISSUE

The October 2021 issue is out now! This month, we examine the owner-brand relationship, we explore tactics to combat the current labor shortage, and we dig deeper into the AAHOA-commissioned Oxford Economics report.

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