Hotelier Weekly
April 12, 2018
Thanks to the tireless work of AAHOA's Oklahoma members, Governor Mary Fallin signed the hotel tax repeal bill into law. Over the past two weeks alone, AAHOA members sent over a thousand letters, rallied at the state capitol, and engaged in countless meetings with state leaders.

If the tax passed, it could have made hotel rates in Oklahoma City and Tulsa among the highest in the nation, skyrocketing past those in Los Angeles, Chicago, and even New York City. Furthermore, the tax could have cost Oklahoma hoteliers dearly as conventions, sporting events, and tourists looked to neighboring states with more reasonable hotel rates. Ultimately, the potential loss of revenue would have made it difficult for hoteliers to expand their business, create jobs, and invest in Oklahoma – a truly losing proposition.

We want to thank our Oklahoma AAHOA members for taking action. We are proud of our members for standing up, using their voice, and repealing the tax. Together, we are making a difference.
SVN Hotels
BDK America
Events and Happenings
Town hall and regional meetings are a great opportunity to build your professional network and to learn more about the AAHOA programs and resources available to help you strengthen every aspect of your business. Coming up soon:

A charity golf tournament  will be held on May 31 in conjunction with the Southwest-Albuquerque Regional Meeting. Proceeds from the event will go to support pediatric cancer research and the Roadrunner Food Bank of New Mexico.

AAHOA Chairman Hitesh Patel and Vice Chairwoman Jagruti Panwala will be speaking at the upcoming Hospitality Design Expo in Las Vegas. HDExpo is one of the country's largest hospitality industry tradeshows focused on the newest products and services. The conference will take place May 2-4. Register today.
On May 1-3, Choice brand owners will meet in Las Vegas for the company's 64th annual convention. Last year, more than 5,000 hotel owners, general managers and staff attended the event. The conference is an opportunity for owners to celebrate company achievements, network and learn about the future of each of their brands. All of the AAHOA officers will be in attendance as well, hosting a brand alliance meeting on May 3.
AAHOA members are encouraged to register for the legislative action days and other events hosted in partnership between AAHOA and state lodging and travel associations in their local area. Consider signing up to help educate legislators about your business.
DIRECTV Hospitality / AT&T Business Solutions
AAHOA Education
Upcoming Webinars – April 2018
  • April 17 – Estate Planning Done Right: Know Your Options and Reduce Risks
  • April 17 – Marcus & Millichap - 2018 Hospitality Industry Outlook
  • April 18 – Pests of Public Health Importance
  • April 19 – Modular Construction: Is it Right for You?
  • April 24 – 2018 Spring National Advocacy Conference
  • April 25 – Onboarding to InBoarding
  • April 25 – Marketing Your Hotel: Key Metrics to Boost Brand Visibility and Increase ROI
  • April 26 – How Will Voice Search Impact Hotel Marketing?
Check out the AAHOA Resource Library to view over a hundred past webinars and other educational resources.  
In the Market
Overall U.S. RevPAR was down 2 percent last week compared to the same time last year, per STR. Demand for corporate travel early in the week decreased since the Easter holiday fell on a Sunday. Independent hotels were up 3.2 percent and mid-scale was up about 1.2 percent. For more, read the full report. Also, be sure to check out the Corporate Rate Negotiations report, the March 2018 RevPar report, the Calendar Shift RevPar Roadmap and the March 2018 Margin Monitor. The Calendar Shift RevPar Roadmap takes a deep dive into how RevPAR is estimated to be impacted by the changing dates of various holidays. The Margin Monitor focuses on hotel profitability trends and specifically for U.S. changes in labor costs.
 AAHOA partners with SunTrust Robinson Humphrey (STRH) to provide access to comprehensive analysis of current economic and market metrics for the hospitality industry. STRH is a leading, full-service corporate and investment bank dedicated to helping its customers successfully manage and grow their companies through a comprehensive range of strategic advisory, capital raising, risk management, financing and investment solutions.
Ferguson Enterprises
Clean Brands LLC
Featured Club Blue Member
Featured Platinum/Silver Member

For more information, contact Christie Patterson at
United Insurance Agencies
P&G Professional
Featured Member Benefit

Better Buildings provides hotel owners with free technology solutions, market expertise and a network of peers to identify cost-saving efficiency measures.

For more information, contact Holly Carr at Holly.Carr@EE.Doe.Gov.

Industry News
President Trump released an executive order stating the department will expand association health plans. These plans will allow small businesses to collaborate and purchase health insurance together in bulk. A new rule issued by The Labor Department will also increase the number of choices for small businesses in America. (Source: USA Today)
There are multiple ways hotels can compete with Airbnb, such as targeting a different audience and offering excellent service. According to a report by Morgan Stanley, 42 percent of Airbnb users have replaced a traditional hotel stay with an Airbnb property. (Source: The Guardian)
Although revenue per available room rose in the hotel industry, hotel REITs are falling flat. Hotel operators are also up over the past year, and leading economic factors suggest that 2018 will be even better for the hotel industry. (Source: Seeking Alpha)
IHG - InterContinental Hotels Group
Trump International Hotels Management LLC
Baywood Hotels
Alliance Laundry Systems-UniMac


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