Hotelier Weekly
September 7, 2017
As Hurricane Irma continues to gain traction, hoteliers are getting ready to weather what could be the worst storm to hit the Florida coast in 12 years. AAHOA has partnered with the Florida Restaurant and Lodging Association to provide members with information and resources to help prepare for the storm. To get started:
States of emergency have also been declared in South Carolina and Georgia. AAHOA will continue to keep members updated throughout the storm. Follow us on Facebook or keep an eye on your inbox for the latest information. 
Last week, AAHOA members throughout the state of Texas stepped up to assist and serve others during Hurricane Harvey. In addition to partnering with state officials to provide AAHOA members with information and resources on business management during a natural disaster, the association donated $5,000 to the Rebuild Texas Fund, which is spearheaded by the Michael & Susan Dell Foundation. The foundation will be matching it dollar for dollar. Based on their website, the "contribution will help people, organizations, and businesses recover and rebuild in all the impacted communities in Texas."

The 2017 Women Hoteliers Conference will take place next week, Sept. 15-16, in Anaheim, Calif., at the Embassy Suites by Hilton. The event has been updated this year with more education sessions and interactive activities that will help attendees apply what they’re learning and lots of networking opportunities. Seats are still available. Register today to reserve your spot.  

SVN Hotels
BDK America
AAHOA in the News
On October 24-25, hundreds of AAHOA members will storm the halls of Congress in D.C. for the association’s Fall National Advocacy Conference (FNAC). Don’t miss this unique opportunity to attend the most important legislative event of the year.
If you are a hotelier in Southeast or South Central Texas, please join AAHOA’s coalition of advocates who are offering free complimentary rooms to displaced victims of Hurricane Harvey. Your help is sincerely needed during this devastating crisis. Learn more about what you can do
This week, the U.S. House Judiciary Committee hosted a markup on the ADA Education and Reform Act and ultimately cleared the bill to be considered by the full legislature. This is a monumental step in curbing predatory drive-by lawsuits under the ADA, as we are now just one step from making this legislation become law. A special thanks to the AAHOA members who sent over 2,000 letters to elected officials.
Events and Happenings
Chip Rogers, AAHOA president and CEO, will travel to sit on a panel of local hotel industry association executives at the My Place Hotels of America Convention in San Antonio, Texas, Sept. 11-13. He, Justin Bragiel, general counsel for the Texas Hotel & Lodging Association and Pratik Patel, chairman of the Texas Hotel & Lodging Association, will take a look at the top legislative and regulatory issues facing the hotel industry. My Place Hotels of America LLC is a relatively new franchise company headquartered in Aberdeen, S.D.
Join us for one of these upcoming town hall meetings for AAHOA updates, a short education session and industry info that every hotelier needs to know.
SBA Lending Depot, LLC
AAHOA Education
Hotel professionals seeking to become certified in hotel industry analytics will be able to do so in a few weeks. In partnership with the American Hotel & Lodging Educational Institute, the International Council on Hotel, Restaurant and Institutional Education, and STR, AAHOA is pleased to offer members-only access to an exclusive training program that results in Certification in Hotel Industry Analytics (CHIA). CHIA is primarily geared toward revenue managers, general managers and research professionals. It is the only hotel-related certification for industry professionals focused on analytics. The certification acknowledges thorough knowledge of the foundational metrics, definitions, formulas and methodologies used by the hotel industry. Core content areas include: hotel industry analytical foundations, hotel math fundamentals, property level benchmarking (STAR Reports) and hotel industry performance reports.

The onsite training will take place Oct. 3-4 in Little Rock, Ark., at the Holiday Inn Little Rock Conference Center. Registration is capped at the first 60 participants.  

Thursday, Sept. 7, 2017, 3:30-3:55 p.m. EDT
Workers’ compensation insurance is required by most states and also makes smart business sense. This webinar will focus on the many benefits of carrying workers’ compensation insurance and identify the high risks of failing to obtain it. Don’t miss this opportunity to minimize your potential liability and control costs. 
Monday, Sept. 11, 2017, 1:30-2:00 p.m. EDT
An estimated 80 percent of all doctor visits are directly related to stress or stress-related symptoms such as low energy, poor sleep and changes in mood. Because the effects of stress can impact the ability to focus and effectively collaborate with co-workers and guests, this webinar offers helpful tips to manage everyday stress.
Tuesday, Sept. 12, 2017, 1:00-1:25 p.m. EDT
Are you having trouble keeping up with the latest drive by litigation for ADA website accessibility? Frustrated that there aren't enforceable website accessibility regulations? Learn about trends in website litigation, best practices for enhancing the accessibility of your website, and what you can do to minimize your potential liability.  
Tuesday, Sept. 12, 2017, 2:00-2:25 p.m. EDT
Hear from a marketing expert on how to utilize Search Engine Optimization (SEO) techniques to increase traffic to your website in a way that is budget friendly and will result in more direct bookings.
Wednesday, Sept. 13, 2017, 1:30-1:55 p.m. EDT
Avoid the mistakes many hoteliers make after spending millions on their hotel. Learn the 10 things you must do to start seeing a return on your investment right away. Join hotelier and hospitality consultant Rupesh Patel as he shares strategies to showcase your hotel and boost visibility.
Thursday, Sept. 14, 2017, 1:00-1:25 p.m. EDT
According to Harvard Business Review, eight of 10 customers who choose a competitor for their next stay, report that they were satisfied with their previous experience. Then why are they leaving? Join us to find out how to get your property noticed and improve your customer loyalty.  
Thursday, Sept. 14, 2017, 2:30-3:15 p.m. EDT
Cultural competence refers to an ability to successfully negotiate cross-cultural differences in order to accomplish practical goals. Join Seema Jain, Director of Multicultural Affairs at Marriott International, and learn how enhancing your cultural competence can positively impact the customer's experience and drive your bottom line.  
In the Market
AAHOA partners with SunTrust Robinson Humphrey (STRH) to provide members-only access to comprehensive analysis of current economic and market metrics for the hospitality industry. These complimentary reports offer detailed insight on the impact of these metrics for hotel owners across the country. Stay ahead of the competition with this week’s reports.  

This report provides a close look at how the holiday and calendar shifts will impact weekly STR results.

STRH is a leading, full-service corporate and investment bank dedicated to helping its customers successfully manage and grow their companies through a comprehensive range of strategic advisory, capital raising, risk management, financing and investment solutions.

Ferguson Enterprises
Gerber Plumbing Fixtures, LLC
Featured Club Blue Member
Featured Platinum/Silver Member
Aries/Conlon Capital
Featured Member Benefit

  • Cutting-edge technology but classic-design RFID locks
  • Visionline software with laptop encoder and check-in stations
  • 500 RFID ultralight guest keycards and 10 staff cards

Industry News
Hotel News Now
The hotel industry's plentiful data creates numerous opportunities for guest experience enhancement and revenue generation. Together, artificial intelligence tools and business intelligence processes can utilize the data that hotel companies receive about guests. However, there is more to it than plugging in numbers and waiting for a computer to generate a report.
To say "a healthy staff is a happy staff" might sound trite, but it's a lesson that executive leadership is paying attention to throughout a number of major industries, including the hotel industry.
Hotel Management
As more hotels make the move to mobile access, there are some important aspects to think about when installing mobile locks. HOTEL MANAGEMENT asked several lock experts to discuss what should be considered before mobile-access installation.
DIRECTV Hospitality / AT&T Business Solutions
Today's Hotelier: In Case You Missed It
If you’re still using traditional lighting, it is estimated that it’s costing you, on average, 20 percent of your total energy consumption. As the cost of energy increases, this is a good area for generating cost savings.
National parks are American treasures. From a mirrored lake in Montana’s Glacier National Park to the walls of the Grand Canyon in Arizona that tell the geological history of the site. From the patriotic monuments that dot our nation’s capital to the colorful hillsides that appear every fall along America’s parkways, the national parks are a major draw for tourists from across the country and around the world.
In the United States, hoteliers spend an average of $2,196 on energy costs per room each year or about 6 percent of a hotel’s total annual operating cost, according to the 2016 ACEEE Summer Study on Energy Efficiency in Buildings analysis. But with that high price tag also comes high opportunity to save money on energy costs.
Baywood Hotels


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