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Welcome to the ToolBox, your portal to WRLA member news and information within the LBM market.
We invite you to learn more about what's going on within your association and the companies whose products and/or services you utilize.
See the best moments of the 2014 Showcase on WRLA TV!
WRLA TV is a great place to find out what's happening in your Industry!
Breaking News | Industry Announcements | Highlights from Industry Events | Advertising | New Products | Helpful Tips
CLICK HERE for our Media Kit and to find out how you can advertise on WRLA T.V!
CLICK HERE to Watch Now!
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DON'T BE FOOLED! You may think you know your customer and that they will tell you if a problem exists, but statistics show that only 1 out of every 10 customers voice an opinion. And remember, good news travels fast, bad news travels faster. If you have an unsatisfied customer, you may never know and they could start spreading the word.
Mystery Shopper Form:
CLICK HERE
or
CLICK HERE
To see a Sample Report
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"I will use what I learned to make my job more efficient and to give me more confidence in the future."
Register online Today for Manual Estimating!
Go to www.wrla.org to read course details!
 Leduc, Alberta - Register Now
April 7 & 8 Level 1: Estimating Fundamentals
April 9 & 10 Level 2: Estimating for Residential Construction
April 11 Level 3: Advanced Estimating
Winnipeg, Manitoba - Register Now
April 14 & 15 Level 1: Estimating Fundamentals
April 16 & 17 Level 2: Estimating for Residential Construction
Course and Travel Rebates available!
CLICK HERE
Hear what they're saying about these valuable courses...
"Stan’s way of estimating is unbelievable; it really is simple and very accurate."
"A great course! I look forward to using my knowledge"
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We're planning our Spring Events Now - Don't miss out, send us your contact information!
And don't miss the discussions on Linkedin - Join the WRLA NexGEN Group
For more information on the NexGEN Program visit
www.wrla.org/nexgen
or contact Krista Scherpenzeel toll free at 1-800-661-0253 or kristas@wrla.org
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Got News? Share it with us! And always watch for new videos and updates from the WRLA!
  
Help us get the word out about OUR Industry!
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Making a Seasonal Maintenance Checklist
In preparation for a new selling season, take time to do some maintenance of your store—from your customers’ perspective. Be your own "mystery shopper" by pretending you are a customer visiting the store for the first time. Make a list of what you notice that doesn’t work for you, then prioritize the list based on necessity and budget to create a master to-do list for each department. It’s also a great idea to ask friends or family to perform this type of audit for you, so you’ll get a true sense of how a customer sees your store.
Give yourself enough time to finish each item on your list, factoring in customer service and stocking. If your store is large enough, give department managers their own lists and encourage a little friendly competition. Reward the department that finishes its list first to your standards with a pizza party or other treat.
The following checklist can be used any time you are preparing your store for a new season:
- Dust shelves, sweep floors, re-paint walls and replace lights. Start to prep seasonal areas to make the transition from holiday merchandise to outdoor living and lawn and garden.
- Make sure there are no sharp items, loose cords or boxes protruding from shelves.
- Check shelf labels and price stickers to be sure they are neat, clean, complete and current.
- Check displays for empty packages and items that are in the wrong place. Empty packages should be removed and inventory checked.
- Check displays for shopworn or torn packaging and remove it. Customers view damaged packaging as old or damaged goods, which contributes to a perception that the store is not current in its product selection.
- Make sure displays are full and organized. Review inventory order quantities and make sure displays are never empty. Assemble bulky items such as grills, mowers and hose reels, place them on the sales floor and dust them regularly.
- Don’t forget to pay attention to your backroom, where clutter has a tendency to accumulate. When your spring merchandise comes in, you want to make sure there’s room to unload it and organize it before placing on the sales floor.
WRLA IN PARTNERSHIP WITH NRHA
The goal of the North American Retail Hardware Association is to help independent hardware and home improvement retailers become better and more profitable merchants through a wide array of educational and training programs, financial management resources, and human resource tools that are all available online. WRLA members get unlimited access to a full range of training and management services when they join NRHA through the WRLA.
Visit www.wrla.org or CLICK HERE for more information about NRHA.
CGC Inc. announced today that they have entered into an agreement with Enercorp Inc to accelerate the growth of their building envelope and select performance panels’ products in Canada.
Effective March 1, 2014, Enercorp Inc. will represent CGC Inc. in the Architectural & Design segment and will be responsible for securing specifications and supporting the sales of the following products:
• CGC Securock® Brand Roof Board
• CGC Securock® Brand Glass-Mat Sheathing Panels
• CGC Sheetrock® Brand Glass-Mat Liner Panels
• CGC Sheetrock® Brand Glass-Mat Panels Mold Tough® Firecode® X
• CGC Sheetrock® Brand Mold Tough® Gypsum Panels
Enercorp Inc. is the leading sales, specification and technical agency in the roofing segment throughout Canada. Based out of Toronto Ontario, Enercorp Inc. has ten representatives’ nationwide providing representation and support at the Owner, Architect, Consultant, Distributor and Contractor levels.
About CGC
CGC Inc. is a leading marketer, manufacturer and distributor of gypsum panels, joint compound, related gypsum products, ceiling tile and grid in Canada. Its major product lines include CGC Sheetrock® Brand gypsum panels, CGC Fiberock® fibre-reinforced gypsum panels, CGC Durock® cement board and CGC Donn® ceiling suspension systems. CGC Inc. is a wholly owned subsidiary of USG Corporation, the leading drywall manufacturer in North America and a world leader in suspended acoustical ceilings. For more information, visit www.cgcinc.com.
About Enercorp
Since 1993 Enercorp have been providing a full range of services to building products manufacturers, including representation at the architectural and consultant level, marketing support, field review assistance, and technical support. Their staff of professionals are well situated to cover every region of the country. Enercorp is an active member on Industry technical and education committees across Canada including: CSC, RCI, SWAO, CRCA, QMRA, RCABC, ARCA, OIRCA and others. Their highly experienced and motivated team is proud of the reputation they have established across Canada for top quality manufacturer representation. For more information, visit www.enercorp.ca.
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Deep Roots - Part of our communities: past, present, and future
"Our commitment to building better cities and communities extends beyond our plants, pits, and quarries. We are proud of the social investments we make in the communities we serve and the deep roots we maintain across Eastern Canada," said Bob Cartmel, President and CEO, Lafarge Canada Inc. (Eastern Canada). "Lafarge is dedicated to working with charitable, non-governmental, and community organizations that share our goal to help make a difference in local communities and regions," added Cartmel.
Through Deep Roots, Lafarge Canada Inc. (Eastern Canada) will support projects in one or more of the following four areas: Water, Environment, Sustainable Construction, and the Canadian Forces, Veterans, and their Families. These projects will be supported through direct financial contributions or through in-kind donations of Lafarge building solutions such as cement, concrete, and aggregates.
"We are interested in supporting projects and initiatives that focus on water conservation and protection, the environment, sustainable construction, as well as initiatives that allow for a smoother transition for our men and women in uniform from the battlefields to the workplace," concluded Cartmel.
Lafarge's mission is to contribute to the building of better cities and communities across Canada, through its innovative solutions providing them with more housing and making them more compact, more durable, more beautiful, and better connected.
For more information on Deep Roots and how your organization can apply for funding, please visit: www.buildingbettercities.ca/deeproots
ABOUT LAFARGE CANADA INC.
Lafarge Canada Inc. is Canada's largest provider of solutions to the construction and development industry. With more than 6000 employees across Canada, our mission is to provide construction solutions that build better cities and communities. The cities where Canadians live, work, and raise their families along with the infrastructure that supports their communities such as roads, bridges, transportation links, water, and waste management benefit from the solutions provided by Lafarge.
Through our Sustainability Ambitions for 2020, Lafarge is committed to providing solutions using sustainable manufacturing practices and improving the environment in and around its operations. At locations across Canada, we have worked to reduce carbon dioxide emissions, restore wetlands for native plants and animals, and identify waste materials that can be recycled and used in our operations. More information is available on Lafarge Canada's website: www.buildingbettercities.ca or www.lafarge-na.com
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April 4 - 8, 2014
Home Hardware Dealer Market
St. Jacobs, ON
April 6 - 7, 2014
Federated Co-Op Market
Prairieland Park,
Saskatoon, SK
April 14 - 17, 2014
TruServ Canada Spring Buying Market
Winnipeg Convention Centre, Winnipeg, MB
To view the complete Events Calendar CLICK HERE
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Located in
Chilliwack, BC, new Kenroc Building Materials Co Ltd. branch located in Redcliff,
AB, and Beaver Metal Cladding Ltd. located in Grande Prairie, AB.
Country West
Supply owners Richard Reddicopp and Angie Wiens have been involved in the
lumber and agricultural industry for several years. Servicing the Chilliwack and surrounding area,
this is the place to go for all your agricultural needs.
Kenroc Building
Materials Co Ltd. just added their 13th location with the
acquisition of Medicine Hat Drywall Supplies.
Kenroc Building Materials has been in business for over 45 years and are
pleased to be able to serve Southern Alberta from Medicine Hat.
Beaver Metal
Cladding Ltd located in Grande Prairie, AB, is a new venture for owner Martin
Janzen. With a background in
construction, Martin brings with him knowledge of the Ag commercial and
residential industry that will benefit his customers with any project.
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Support your association and broadcast your business to hundreds of decision-makers in the lumber industry. Advertising opportunities are still available in several WRLA publications:
The YardStick: The YardStick is sent to more than 1,200 members firms every other month. Advertising in the largest issue of The YardStick, the Prairie Showcase edition, is a great way to reinforce your marketing message with hundreds of decision-makers who regularly read this magazine while supporting WRLA. Ads booked within the print edition automatically appear (linked to the website or email of your choice) in the digital edition, which is read by more than 500 visitors each issue. Exclusive online ad positions are also available within every digital edition.
The Toolbox: Delivered directly to the inboxes of more than 1,200 lumber managers and professionals, this weekly e-newsletter offers consistent access to the individuals who rely on your products and services to run their businesses.
Directory & Product Source Guide: WRLA is the largest retail lumber association on the Prairies, with its membership representing 85% of the industry. All of our members are included in this annual directory and all keep this publication handy year-round. Make sure your business stands out in this resource by purchasing a display advertisement.
WRLA.org: Our website average more than 3,000 visits per month! Advertising space is available on the home and sub-pages of WRLA.org. Ads rotate on the home page and sub pages, expanding your exposure to site visitors at an affordable price.
WRLA-TV: Introducing the NEW WRLA-TV Banner Sponsorship. Our online TV and banners offer your brand high visibility on the WRLA homepage. Your branding and action oriented banner is featured every time WRLA-TV’s videos are played by our audience, leaving them one-click away from your website‘s landing page.
For more information about these opportunities, click here for the media kit or contact:
Kim Davies
Project Manager
(800) 665-2456, ext. 423
kdavies@naylor.com
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Stay up-to-date on the latest industry news and events with our engaging new communication channel.
Have you watched the latest episode on our WRLA TV channel? Don't wait to take full advantage of this terrific media channel, one of the many benefits of your WRLA membership!
Check it out here!
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