Car Wash News
   
Lustra/Cleaning Systems, Inc
In This Issue July 20, 2016  
ICA News  Industry News  Leadership  Marketing  Supplier News 
 
A.V.W. Equipment Co., Inc.
ICA News
 
   
Splash! is an interactive and fun event, presented by the International Carwash Association and Western Carwash Association, Oct. 25 - 26 at The Mirage in Las Vegas.

The new format promises plenty of networking opportunities, supplier kiosks, Wash Talk presentations and giveaways throughout the event.

With three tiers of all-inclusive kiosks (Diamond, Gold, Silver) to choose from, Splash! is an opportunity to put a supplier's brand front and center with the car wash owners, managers and employees in attendance. 

Download the Supplier Participation Guide with images of the kiosks and see a Splash! layout. 

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We're looking for your best Wash Talk topic ideas for Splash! in October. We'll be offering sessions every 15 minutes throughout the event, and we want your ideas. 

Post a video or an idea on our Splash Wash Talk Contest page, tell us what you want to hear about and you could win a free pass to Splash! 

Vote for your favorite Wash Talk topic idea, and we'll take the 30 best and deliver them for you in Las Vegas in October!

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Industry News
 
   
The tragic shooting in Baton Rouge on July 17 took place at Benny's Car Wash. The wash has created a fund to honor the fallen officers in Baton Rouge. 

All donations will go directly to the fallen officers' families of the July 17, 2016, tragedy. Each donation of $10 or more will receive a free wash code (via email on the next business day) on behalf of Benny's Car Wash, valid at all seven of its locations.This fundraiser will close and be evenly distributed to the families on September 1, 2016.

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Sam’s Xpress Car Wash, a chain based in Matthews, opened its first Gaston County location Friday. Located at 1817 E. Franklin Blvd., near the Tindol Ford dealership, the car wash promised six months of unlimited free top washes for the first four cars in line.
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Zep Vehicle Care, Inc.
 
   
Source: Coloradoan
A proposed Breeze Thru Car Wash could wash away the bad karma at 4235 S. College Ave. after four restaurants tried and failed to make a go of the Midtown location.
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Two years ago, a block of low-income houses in the West Central neighborhood was filled with tenants who couldn’t afford Spokane’s increasing rent. Today, it’s a mostly empty patch of dirt and machinery, where a few houses on stilts remain. The tenants are long gone. 
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ROBAINA DIRECT LLC Commercial Plus, LLC
Warsaw Chemical Company, Inc. Ascentium Capital , LLC
Leadership
 
   
Source: Fast Company
You probably don't need a reminder of how much bad hires can hurt – but here's one anyway: Some research suggests that each bad hire leaves employers with a monetized loss of over $50,000 in productivity. It's also been estimated that replacing bad hires – especially those with specialized skills – can cost companies several times workers' annual salaries.
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Source: Entrepreneur
Arguably, the first-level manager is ground zero for both engagement and results. It is here that individual contributors-turned-managers prove their mettle, cutting their teeth on all things managerial and positioning themselves for success in the organization. When they execute well, they’re valued as leaders who drive positive success in their teams and throughout the organization.
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XpresWash Goff's Enterprises
Marketing
 
   
Source: Inc.com
Email campaigns and social ads can help you move the needle and attract new customers online. But for many small companies, digital advertising will never fully replace the value of word-of-mouth marketing – or good old-fashioned face time. In fact, a simple thank-you card or a friendly offline introduction can lead to new business opportunities you didn't know were on the table. The best part? If a current customer is the one recommending your services, there's an element of trust already in place.
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Good news for small retailers (and, indeed, for all small businesses): Consumers prefer local businesses to national chains, according to a new study by GoDigital. How can you capitalize on this preference, and more effectively market your retail store to local customers in a way that appeals to their natural preference for shopping local? Here’s what the report had to say. 
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InstaFinish
Supplier News
 
   
Mark VII Equipment Inc., the North America subsidiary of WashTec AG of Germany, the world's largest manufacturer of vehicle cleaning systems, is commemorating its 50th year in business.
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With over 400 locations in 33 countries and growing, Ziebart International Corporation is excited to announce an aggressive expansion strategy focusing on the greater Chicago market.
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