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Imagine driving in your car when all of a sudden, your baby goes into a seizure for the first time and you're not sure where to turn. That's what happened Monday afternoon to a Wichita Falls mother. It was a normal Monday for Kaitlin Cantrell's family, until the unthinkable happened. Her baby started seizing in her car seat while they were driving down Southwest Parkway.

There are plans in the works for a $4.3 million high-tech car wash in Palm Coast owned by the same company that operates car washes in Ormond Beach, Port Orange and Mount Dora.

There is about to be more construction on Dale Avenue next to the Wal-Mart Neighborhood Market in southeast Roanoke. A conveyor car wash with a 90-foot tunnel is going to be built at that lot, according to Parkside Commons manager Jonathan Yates. Parkside is the name of the development in the lot next to the Wal-Mart, which has been in the works since the grocer anchored there more than a year ago.

The point of a car wash is to make your car look shiny and clean, but there’s no reason that the space itself can’t be stylish too. Madrid-based architect Lina Toro revamped the interior of Burbucar, an established car wash on Costa Rica Street in Madrid that looks like a set for a Pedro Almodóvar movie.

Leadership and influence are related (and even sometimes used interchangeably), but they’re not one and the same. If your goal is to become a leader and an influencer, understanding the difference is crucial.

Aaron Hicklin of the excellent website One Grand Books recently asked Bill Gates what books he want if marooned on a desert island. Gates didn't fully accept the premise, but did provide a list of books that he's reading, which would therefore be with him, de-facto, were he suddenly marooned. 

Ever since the idea of strategy came to the business world in the early 1960s, the goal of differentiation has been paramount. Customers choose the company that gives them value that other companies can’t match. A company that can show it is different from other companies, in a way that is relevant to customers, gains a major competitive advantage.

When it comes to marketing content to local customers, you have to take a unique approach - the tactics that work for big businesses aren’t going to resonate with the target audience in your town. So what do you need to do differently? Here, I’ll discuss a new approach for marketing content to local customers.