ICA news
Some of the best ideas come from getting away from your business and seeing something from a new perspective. This week-long trip through Germany, France and Switzerland will have you getting inspiration from car washes in each country, along with providing networking time for fellow car wash professionals.
Register today to make sure there's still space for you on this limited capacity event.
Visit http://carwash.org/events/management-seminar to view the full article online.
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Industry News
Imagine driving in your car when all of a sudden, your baby goes into a seizure for the first time and you're not sure where to turn. That's what happened Monday afternoon to a Wichita Falls mother. It was a normal Monday for Kaitlin Cantrell's family, until the unthinkable happened. Her baby started seizing in her car seat while they were driving down Southwest Parkway.
Visit http://www.texomashomepage.com/news/local-news/a-local-car-wash-helps-save-a-babys-life to view the full article online.
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Marketing
Ever since the idea of strategy came to the business world in the early 1960s, the goal of differentiation has been paramount. Customers choose the company that gives them value that other companies can’t match. A company that can show it is different from other companies, in a way that is relevant to customers, gains a major competitive advantage.
Visit https://hbr.org/2016/05/your-whole-company-needs-to-be-distinctive-not-just-your-product to view the full article online.
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When it comes to marketing content to local customers, you have to take a unique approach - the tactics that work for big businesses aren’t going to resonate with the target audience in your town. So what do you need to do differently? Here, I’ll discuss a new approach for marketing content to local customers.
Visit https://www.entrepreneur.com/article/275838 to view the full article online.
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